iClimb is one of United Way's largest fundraising campaigns. After a successful inaugural event, the United Way wanted to offer volunteer participants an online opportunity to solicit pledges from their friends and family. They also wanted to give participants an easy online way to register for the event, which would aid in internal tracking and event management.

By giving individuals the opportunity to collect pledges online, participants were able to engage their network by way of email and social media, giving them a new and easy way to raise money for the cause.

What are the results of the multichannel fundraising effort?

 
Read the full story ›