Agenda - North America Conference

At this year's conference, ArtezInterAction featured number of new and exciting strategic sessions catered towards improving your knowledge of fundraising and the technology surrounding it. Each session is intended to broaden your understanding allowing you to experience new areas of online fundraising and foster new connections.

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Session Descriptions

The Implications of New Technologies

Martin Gill showcases current and future trends outlining the technology surrounding online fundraising in the next 5 years and the implications of this changing toolkit.
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Bart Nickerson unveils how MyThum Interactive and mobile providers are looking to revolutionize interactions through mobile technology.
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Hosted by Philip King.
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Creative Online Strategies for Non-Profits

Mike Prentice will be joined by Adrian Bradbury to discuss the revolutionary online presence of GuluWalk by delving into the impact and importance of online strategies.
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Mike Johnston, of HJC, reveals an in-depth look into the online strategies of key case studies, including Greenpeace, offering attendees the opportunity to better understand and permeate the barrier between offline and online fundraising.
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Realize Fundraising Success with Campaign Best Practices

Pam Feldman discusses the incredible fundraising success Baycrest has achieved by creating a unique marketing focus and campaign for its Pro-Am Hockey Tournament.
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Louisa Cantelon provides a better understanding of the fundraising and marketing challenges related to executing and successfully promoting their national event: Coast to Coast Against Cancer-“Tour for Kids.”

Brian Pendleton discusses fundraising programs and their evolution from just "event" status.
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Hosted by Dianne Sheridan.

Five Pillars of Internet Strategy

Afraid of words like social capital, web clouds, twitter and web 3.0? Feel like you're being left behind in discussions about technology? Artez has created a strategy session as a safe place for you to ask questions that are clearly "behind the times." When you step out of this session, we want you to be confident you can discuss and make strategic decisions around technology and internet in the future. Philip King, Elmer Sotto & Owen Charters will be your guides empowering you with the knowledge surrounding technology.
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Trends in Giving

Join Karen Webber and Wes Moon of Cornerstone Group of Companies to see their Global File Audit. Using millions of data points across multiple clients, Cornerstone created Canada's first benchmarking study for direct response donations. They will be revealing the results for offline, online, telemarketing, direct mail and much more. To obtain a copy of Cornerstone's presentation please email Simren at sdeogun@artez.com.
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Join Tracey Bailey of KCI (Ketchum Canada Inc.) as she shares their insights on trends to watch in today's philanthropy and fundraising. Based on their experience leading the nation's largest and most successful fundraising consultancy she will use anecdotal examples and qualitative research to examine the predictions from the first edition of Philanthropic Trends© 10 years ago: what came to fruition, where were the surprises, and what does this tell us about what to expect in the future.
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Hosted by Shane Davis.

Artez Power User Geek Out

For Event Managers, Special Event Coordinators, and Fundraisers ready to go deep, deep inside our solution. This hands-on session equips you with all the Artez functionality to take your online campaigns to the next level. See how you can improve visual appeal and fundraising success using our newest and most popular features. Hosted by Kara Oliver with Artez's Drew Wesley, Nick Lloyd & Alfred Lau.
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How to be as Successful Online as you are "Everywhere Else"

Don Lange - Session description to be determined.
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Web aficionado, Michael LeBlanc, shares his web strategies surrounding what you need to do to increase the effectiveness of your website and why you need to start caring about this today.
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Master Panel: Answers to All Your Burning Questions

The format of this session is as follows: each charity brings a specific question like ‘How do we mobilize fundraisers?' or ‘How do we improve our web presence?'. Our panel will then quickly investigate, deliberate and provide you with tangible strategic direction and real world advice. Our commitment is to solve as many problems as possible and those that we don't get to will be answered as part of Artez's Monthly Newsletter. The Panel will consist of Shane Davis, moderator; Martin Gill, strategy guru; Tracey Bailey, philanthropy consultant; & Allen Ford, designer.

Analyzing Event & Campaign Success Factors

Paul Estey discusses how to effectively integrate all the proper fundraising, marketing and event management components for your big event or campaign.
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Dianne Sheridan shares her data and goals surrounding Artez's latest benchmarking efforts.
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Mike Johnston of HJC will also be joining this session with a look at the dynamics of online fundraising.
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Iain McLaren and Wendy Kudeba of the Kidney Foundation share their experiences and learned best practices managing the technology and strategy surrounding their 2007 fundraising campaigns.
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The Rise of Social Networks

Social Networks are becoming more powerful by the minute and charities need to start harnessing that power. Heather Dougherty, from Hitwise, and Patrick Thoburn, from Matchstick, will provide valuable insight into how social networks are influencing behaviours and how charities can capitalize on these networks through effective marketing.
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Maintaining Data Integrity

It's getting easier and easier to share information between Artez and your donor database. Robin Porter explores practical solutions to simplify data integration and ensure you've got timely access to information where and when you need it.
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Advanced Solutions International (ASI) understands that data integrity affects everyone within your organization from the top down. Michael Dailey will discuss how to implement a data quality initiative and show how other organizations have implemented internal processes to ensure their data is kept clean.
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Hosted by Drew Wesley.

Finding Your "Sneezers"

Philip King delves into the definition of a sneezer, how they impact fundraising, and what you as a charity need to understand in order to capitalize on the sneezer epidemic.
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Care2 prides themselves in being the experts around recruiting individuals with similar charitable interests and mobilizing them to do great things. Eric Rardin showcases this expertise with data from Care2's large social networking platform.
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