Digital Fundraising from A to Z
Donors embraced the launch of #GivingTuesday in Canada, prompting a 35% spike in online donations on a single day. Over 25% of visitors to #GivingTuesday charity pages were browsing on smartphones and tablets.
If you gave to a good cause or pledged to volunteer with a favourite charity this Tuesday, you weren't alone! Canadians enthusiastically embraced the inaugural #GivingTuesday event this week.is a day of philanthropy designed to follow the shopping activities of Black Friday and Cyber Monday. Originally launched in the United States in 2012, 's Canadian debut was December 3rd, 2013.
Did Canadians donate online on ?
As it's the first year…
Have you heard about the latest feature from Pinterest? Guest blogger Allie Kosela thinks Place Pins can be a great way to share all the places your nonprofit impacts!
Addicted to Pinterest? Samesies. Guess what: your supporters probably are too. Don't forget, women are five times as likely to use Pinterest as men. The women you'll find on Pinterest are likely going to be between 18 and 49 years old with at least some post-secondary education. Sound like your target demo? Read forth…
Last week Pinterest announced Place Pins "for the explorer in all of us." Take note my nonprofit friends, because this feature is great news for your cause.
Use Place Pins to…
Looking for some help managing your social media presence? Allie Kosela gives you three great options!
How many times have you been browsing the web and you stumble across a great article for your Twitter, Facebook, or Google+ account but you just don't want to get distracted from the task at hand? You'd have to go to your social media site of choice, log in, and either post or schedule an update.
A look at traffic trends from mobile audiences and strategies you can use to benefit from them!
Originally posted by AFP Toronto.
Many nonprofit organizations are closely measuring online activity across their websites and donation forms… And with good reason! Tools like Google Analytics can be more useful than user surveys when we want accurate information about what our donors and supporters are really doing online.
When diving into your own numbers, have you noticed the difference between web traffic from laptops or PCs, and mobile traffic from smartphones and tablets? At Artez…
GiftWorks is part of a brand family that includes FirstGiving and Artez Interactive! Today they announce expanded services to clients, an updated pricing structure and the release of a new version of their donor CRM.
Reston, VA - October 22, 2013 - GiftWorks, acquired by FrontStream Payments, Inc. in August, has announced updates to their business model in conjunction with their release of GiftWorks 2014 which includes an expanded set of services for nonprofit clients. GiftWorks remains true to their mission to provide nonprofits with the solutions and tools needed to accomplish their mission as well as their commitment to nonprofits of all sizes.
In line with this philosophy, GiftWorks also maintains its…
Allie Kosela chimes in with some great advice on getting the best results out of your corporate partners she gained at ArtezInterAction 2013!
Working with a corporate partner on an online campaign is a great way to help amplify your organization's message. Before your online campaign launches, ask yourself: "Have I done everything possible to make it easy for my corporate partner to participate?"
1. Circulate a list of sample tweets and posts to your corporate…
Read about three key strategies to understand your success in raising money for your cause with Facebook, Twitter and other major social media channels.
Have you ever struggled to explain the impact social networking had on one of your fundraising campaigns?
It's not too long ago that development professionals were collecting anecdotes, tracking "likes", and counting retweets as an indicator of "success" on social media. Do you remember how cumbersome that process was? And to be honest, it wasn't always useful!
Fortunately for those of us who love social channels, it's now much simpler…
Allie Kosela joined us at ArtezInterAction 2013 and passes along some of the useful insights she learned from Google's Jeff Lui in this guest blog post!
The #1 question Jeff Lui from Google gets is, "How do I make my AdWords campaigns more effective?"
This is a common question from most nonprofits who have received a Google Grant. Google Grants are an in-kind AdWords donation from Google worth $10,000 per month with a daily budget of $329 (now with an updated maximum bid per keyword set at $2). With this great opportunity at their fingertips, nonprofits want to know how to make the most of their AdWords.
When ArtezInterAction 2013…
Marlene Oliveira is a communications consultant at moflow. To help nonprofits avoid 'deadly copywriting sins' she offered some great tips in this guest blog post!
Earlier in September, I was thrilled to present a webinar with Artez on nonprofit copywriting: Seven Deadly Nonprofit Copywriting Sins - and how not to commit them. I chose this theme because although writing great copy is extremely important for them, many nonprofit organizations are making precisely the same messaging mistakes.
During the presentation, I made the case that nonprofits can't afford to waste time, effort and resources on boring or ineffective content. Therefore, the following…
We caught up with Maya Boritz, Manager of Digital Communications at Plan Canada to discuss online fundraising strategy and ArtezInterAction.
Maya Boritz is the Manager of Digital Communications at Plan Canada, and she'll be taking the stage in just two days - September 26, 2013! - as part of an ArtezInterAction 2013 panel with our own Claire Kerr and Free the Children's Michael Rajzman.
As Manager of Digital Communications at Plan Canada, what role does social…
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