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Digital Fundraising from A to Z

Artez Updates

Originally published in CharityVillage.com on January 30, 2012

By Claire Kerr
Originally published in CharityVillage.com on January 30, 2012

With holiday campaigns wrapping up, and spring events still in the planning stages, many nonprofit professionals find that January offers more breathing room than other, busier months.

A downtime period at work is a great time to try a personal experiment...or two, or three!

Most of us have dabbled in one of the "big three" social networks currently reigning as most popular in Canada: Facebook, Twitter and LinkedIn

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Artez Updates

Looking for creative ways to connect with your online donors and supporters? Say thank you. It's never too much.

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Thank you is the most important thing you can say to your donor or supporter. The power of thank you is long established yet many of us in the nonprofit world have dropped the ball once or twice when it comes to telling our donors and supporters "thank you, thank you, thank you!"

Your nonprofit New Year's resolution should be to develop your online thank you strategy. You accept donations online and you have a community online. Now it's time to start thanking people in your online world.

Thi…

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Artez Updates

Julia Silvestri, Marketing and Social Media Coordinator, Yonge Street Mission, shares her thoughts about creating good fundraising campaigns. Should Yonge Street Mission use a photo of someone who is deceased? Should they purchase a "stock" image of someone who isn't part of our community? Or do they find a new person to photograph at the Mission? Give us your feedback on Facebook.

Now I realize it's only January and we all are still recovering from Christmas, but here at the Yonge Street Mission I'm already thinking about Easter. As I prepare the newspaper ads for the weeks ramping up to Easter this year I am faced with a new dilemma. What photo do I use? In years past it was never an issue because we had a great photo of our "meal man" Lloyd. But Lloyd's passing in November, 2011 has brought up a new discussion about the face of our "Provide a meal" newspaper campaign.…

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Artez Updates

Today Artez Interactive is excited to launch a new Facebook app enabling donors to share the charities and social causes they support via an integration with Facebook Platform.

The Artez Interactive App for Facebook Timeline makes it possible for people to share their donation activities with their family and friends on Facebook.

The app was announced at f8, Facebook's developer conference in September 2011, with launch partners Free The Children, Canadian Diabetes Association, Kids Help…

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Artez Updates

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As an Aussie who has spent two of the last three years fundraising in Canada, it has been an odd transition moving back home. Not because I picked up any peculiar traits such as saying 'Sorry' when someone bumps into you, or using 'Eh?' (pronounced 'A') to seek approval for something I've said, rather, the fact that I have a better understanding of fundraising in Canada than I do in Australia.

Don't get me wrong, things aren't vastly different! Charities are not madly faxing out…

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Artez Updates

Have you start planning for 2012 yet?

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brianpgallagher.wordpress.com

Everyone is getting ready to step up in 2012. Have you made a strategic plan for the new year yet? Many charities and nonprofits are already making plans for 2012.

How is your organization getting ready? Are you planning your budget? Creating a new marketing strategy? Or are you considering recruiting a new board member? 

Although the last one sounds the least complicated, there are some points that are worth thinking about in advance.

Check the tips from "Tr…

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Artez Updates

Originally published in CharityVillage.com, December 19, 2011.

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Image from guardian.co.uk

It's an understatement to say that the end of the year is a busy time for the  charitable sector. Many charities and nonprofits can anticipate raising a third of their annual overall online donations in December alone. It shouldn't surprise you to hear that the last two days of the year are when most organizations also experience the heaviest volume of online giving.

In the crowded crush of direct mail, television appeals, print campaigns and email blasts, it's…

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Artez Updates

Originally published in fundraisingsuccessmag.com, December 7th, 2011.

blog 1.pngThis year there seems to be more digital holiday fundraising programs than ever. It's no secret that December is a great month for giving.

Traditional increased giving around the holidays combined with greater access to digital, mobile and social fundraising tools have allowed nonprofit organizations to develop creative online holiday campaigns and programs centered around holiday giving.

Consider the following key factors before you launch your holiday giving program:

  • Timing: Ideally the…
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Artez Updates

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Black Friday and Cyber Monday 2011 have come to a close and IBM has the latest online retail performance data! This was a banner year on a number of fronts with mobile traffic growing by more than 200%.

In their recently released Coremetrics Benchmark Reports for Black Friday and Cyber Monday 2011, IBM reports that online sales increased 39.3% Thanksgiving Thursday and 24.3% on Black Friday when compared to last year.

Amazingly, mobile devices(including the iPhone and iPad) accounted for…

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Artez Updates

Originally published in CharityVillage.com, November 28, 2011.

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You've may have noticed that the concept of "Gamification" is a hot topic in the technology community. What is it really, and what does it mean for charities and nonprofits?

Gamified experiences use game-playing techniques to engage users and encourage specific activities. A typical example of gamification might involve gathering reward points, achieving increasingly higher levels, or solving puzzles to unlock new challenges. One well-known example is the geo-location application Foursquare,…

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  • Game On: Charities T…
    Artez Updates says:
    Thank you, Duncan!
    2 months ago
  • Game On: Charities T…
    Duncan Owen says:
    Ka-Pow! 'The Strike' worked brilliantly for Word Vision Australia this year. Having worked pretty closely alongside the 40 hour famine guys - they…
    2 months ago

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