Digital Fundraising from A to Z
Need to produce some great graphics for Facebook, Twitter and Pinterest? We have some advice for doing it yourself!
It's no secret that images create much higher engagement rates on social media channels like Facebook and Twitter! Images are especially important assets for a charity when you consider the booming popularity of networks like Pinterest and Instagram.
Large organizations can hire teams of graphic designers or work with outside agencies to produce the images they need. For other nonprofits, that's just not an option. When funds are limited, design resources can be scarce.
Luckily, there is…
We don’t need to tell you how special a wedding is, but you may not know how your big day could be a great fundraising opportunity!
With summer on the horizon, wedding season is about to kick into full-gear!
What does this have to do with fundraising? More and more, charitable couples are choosing to make a donation to a cause they're passionate about instead of providing a wedding favour to their guests.
Our Julia Silvestri Wong shared her thoughts about participating in a great Wedding Favours Program:
"Mr. Wonderful and I decided early on that we didn't want to give our guests something that they would have to dust.…
You know how crucial content can be to your multichannel fundraising strategy. But what should you post and when should you post it? An Editorial Calendar can keep you on track!
If you've decided to make use of channels like social media and blogs a main part of your multichannel fundraising strategy, an editorial calendar can not only help you keep calm, but also stay strategic, focused, and effective!
So, what exactly is an editorial calendar? It's an efficient way to keep track of your nonprofit's content across any media platforms you use - blogs, Twitter, Facebook, e-mail, etc. It helps you plan your publications in advance, tying them to campaigns and social…
We're proud that our Mark Sutton delivered the Morning Plenary today at the Digital Leap conference! We've collected some of the highlights that attendees shared on Twitter!
Thanks to so many Digital Leap attendees sharing insights on Twitter, we gathered some great statistics and takeaways about socia media, Facebook, and mobile fundraising!
- Yaz Maziar (@yazmaziar) May 2, 2013
- Frankie Chow (@FrankieChow) May 2, 2013
- Heather Brown (@Heather_Brown2) May 2, 2013
- Beth Schular (@BethSchular) May 2, 2013
- Taslim Somani, MBA (@t_somani) May 2, 2013
- Colleen Gauthier (@colleengauthier) May 2, 2013…
We have a wrap-up of some great advice for your social media content from Free The Children’s Michael Rajzman!
Last week Artez hosted an engaging, interactive session with a fantastic nonprofit, Free The Children. Led by Michael Rajzman, the nonprofit's Social Media Manager, the webinar featured some best practices for social media fundraising.
We couldn't pass up the opportunity and asked Michael to share his checklist for a successful social media fundraising campaign!
Understand the platform
With Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and Vimeo available to you, the first…
Preparing a call-to-action message or button for your next campaign? Whether it’s for online, social media, mobile web, or all three, we have 10 tips to help you improve conversion rates!
If you're a fundraiser or nonprofit marketer, you know how important a call-to-action message is at encouraging your supporters - and possible supporters - to get more involved! Whether you're seeking donations, event participants, or just earning further support, a call-to-action is often the starting point.
With the help of some great resources from Unbounce and HubSpot, we've compiled 10 simple and proven tips to help your cause with successful calls-to-action!
The Look
Size: It should…
We held a fun Twitter contest and got to hear what fundraisers have found out about the impact of mobile on their causes!
Thanks to everyone who participated in our Twitter contest to to win a copy of the bestselling book, 'Lean In' by Sheryl Sandberg, COO of Facebook!
We got to hear a lot about the things fundraisers have taken away from reading our Mobile Matters whitepaper. Here's a small sample!
I learned that event participants using mobile tools raise more $ from @artezonline's #MobileMatters whitepaper bit.ly/14j9eep"
- Malinda DenBok (@malindadenbok) April 5, 2013
I learned abt participants who use…
So you've signed up for a campaign or event for a cause you care deeply for, and now it’s time to fundraise. How can you get the best results and earn the most donations?
We often focus this blog on the big picture - new innovations to aid nonprofits, fascinating data and insights, and effective charitable campaign strategies. At the end of the day, success in fundraising is dependent on the fundraisers themselves!
We love to discuss the technology that can empower fundraisers in peer-to-peer campaigns to reach new heights, but there are also some basic approaches that can make a major impact.
Next time you're…
We're having a Twitter contest! Read our new whitepaper on mobile fundraising and you can win a copy of 'Lean In'!
To celebrate our brand new whitepaper, Mobile Matters, we're giving away a copy of Lean In, the #1 bestselling book by Sheryl Sandberg, Facebook's Chief Operating Officer and one of Time Magazine's 2012 Most Influential People!
Want to win? Here's how!
1) Download a free copy of our Mobile Matters whitepaper!
2) Head to Twitter and tweet the following, while filling in the blank:
"I learned about _________________________ from @artezonline's #MobileMatters whitepaper http://bit.…
What can you do to improve the traffic coming to your nonprofit’s website? Effective Search Engine Optimization can make a world of difference!
SEO, or Search Engine Optimization, is much more than just a buzzword - it's essential for your online success. SEO is the result of actions relating to your website that impact its 'organic' ranking on search engines like Google, which are often more trusted than paid results.
The better your ranking on search engines, the more visitors you can expect to be sent towards your website. That means more opportunities to share your message, earn…
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- The Buzz on Facebook…Thanks to everyone for attending (and tweeting!). Kudos to Digital Leap for another great conference. -Mark Sutton
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