Which organizations are successful on social media networks and why? Check out these three tips from Jon Spenceley and learn how to maximize your efforts.
Social media is an exciting opportunity to interact directly with fans, followers, and supporters, but how can you measure the effectiveness of your social media efforts? Here's some tips on measuring and increasing your social media impact:
Track your links
If you are sharing a lot of content, try using a link-shortening service like bit.ly. Link shortening services turn a big URL into a small one, which is especially important on sites like Twitter, which limit the number of characters you can use. The added bonus of most link-shortening services is that they also track the number of times someone clicks on each link. Want to see if the same post gets more clicks on Twitter versus Facebook? This can help.
Try new things
Just because something works on one social network doesn't mean it applies to all of them. Your Twitter followers may love reading stories and blog posts, but Facebook fans may be more interested in having conversations, and taking part in contests. Don't be afraid to try new things, and take advantage of some of the unique aspects of each network. Your Tweets can be shared easily by your followers, so try sharing your good news and see what happens. Facebook makes posting photos or sharing content easy for you, and your fans. Get creative!
Some followers go out of their way to spread your message, and understanding who these followers are means you can thank them directly. Keep an eye on your followers and see who seems to be talking about you the most. Thank them personally, every now and then - even a private message works, as long as they know you really appreciate the help they give you.
By Jon Spenceley