It’s all "Facebook" this month at Artez Interactive! We’re excited to share some of the latest news and tools to help you leverage the commercial social network most popular with your online supporters. Keep an eye on this blog for updates.
Ever plunged into your organization's Facebook page insights to take a peek at your weekly metrics? Facebook Insights is the place to find the stats indicating the reach, virality and number of engaged users for your posts on Facebook.
If you're like most charities and non-profits on Facebook, you may notice that your images and videos are more likely to earn higher engagement rates compared to other types of status updates.
Why is that? Well, plenty of bloggers have offered their theories about the correlation between visual content and higher engagement rates. Is it the subject matter or the media itself that matters most when sharing content?
One thing we know for sure ... Facebook users love to "like" and share images. The take-away lesson for charities is a simple one: Try putting some more images on Facebook!
Looking for creative ideas to help you choose pictures to share? We looked at the hundreds of charities and non-profit organizations we're following on Facebook and were inspired to share three examples.
Make a unique infographic!
Sure, we're now all familiar with infographics used to share data & facts. Some of them can be pretty dry. How can you take an infographic to the next level? The Sierra Club made this amazing transit map of U.S. National Parks asking "How many stops have you made?" What a great tagline to inspire conversation on Facebook!
Crack a joke or piggy-back on pop culture
Nature Conservancy of Canada shared this "Super Mario" mushroom photo sent in by an employee in Alberta. I bet you smiled when you saw it! Earlier this month we posted about charities using popular memes to reach supporters online. Facebook is a great place to be a bit tongue-and-cheek with your fans.
"Show" rather than "tell" a story
It's a cliché, but we think it's true. Sometimes a picture is worth a thousand words. Your content becomes so much more shareable when your organization uses just one image to tell the whole story. With this handwashing station image, Free the Children shows the impact of their hygiene education in Kenyan schools. This is an excellent way to spark curiosity and click-throughs to the larger story.
Take-away Tip: Remember, your great visual Facebook content pieces can also be successful when repurposed elsewhere, like Pinterest or Tumblr!
Looking for more great Facebook content from Artez in our awesome Month of Facebook?
Read "Facebook Offers: A new, free way to engage your supporters on Facebook" and "Facebook Post targeting for charities & non-profit organizations".