When you ask social network users which platform is their favourite, the overwhelming answer is Facebook, but, how much do you know about the impact of Facebook on online donations?
Like so many of you, we've watched the rising popularity of Facebook and wondered what impact the social network has on online fundraising campaigns.
"Does Facebook make it easier for a charity's supporters to raise money for good causes?"
"How well does Facebook convert a donor to action?"
"Does the use of Facebook social login improve online fundraising?"
We set out to find the answers and discovered that Facebook is particularly effective in peer-to-peer (or "crowdsourcing") fundraising campaigns.
In situations where individuals are asked to raise money from friends and family for a cause they care about, social media does positively impact fundraising success!
Our latest Artez Interactive white paper "Fundraising with Facebook" reports on data sourced from hundreds of peer-driven campaigns in North America, including over 645,000 individual donations and millions of unique visitors to our online fundraising platform.
We also learned:
- In an average peer-to-peer or "crowdsourced" campaign, 15-18% of donations are referred from Facebook.
- In a fundraising campaign allowing registrants to use social login, those who connect their accounts to Facebook will raise on average 40% more than those who do not. (And earn 30% more donations!)
- Facebook converts visitors to donation much better than other popular social networks like Twitter.
- Women are more likely than men to use a fundraising application ("app") inside Facebook.
Download your own free copy and learn how Facebook (the social media network most popular with your supporters, volunteers and donors!) can contribute to online fundraising success.