More than one in three people, 38%, have recommended a brand they "like" or follow on a social network.
At 53%, Latin Americans are more likely than other regions to recommend a brand they like or follow. How much influence do these recommendations wield? On average, almost one in four people worldwide, 22%, said they bought a brand because a friend recommended or followed the brand online. That number could rise steeply if marketers establish such strong relationships with consumers that they feel compelled to tell their friends about the products they love.
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