Digital Fundraising from A to Z
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Every charity has its own unique characteristics that allow it to produce different kinds of web content. In this blog post, we take a look at sports charities!
What makes for engaging web content can vary by charity and by industry. When it comes to online fundraising, one of the most unique groups is sports charities!
Of course, there are a few different types of sports charities. Most major professional sports teams also manage fundraising divisions which allow them to carry out initiatives that give back to the communities that support them. Other organizations in the sports fundraising industry may not have direct affiliation with a professional…
Brace yourselves! Teens are now joining Twitter in troops! Is your nonprofit ready to add teens to its Twitter strategy? We've conducted some Twitter research to take a look at what top nonprofits are doing to target their teen following.
It's time to include teens in your Twitter strategy!
A new study by the Pew Internet and American Life Project has found that teens are increasingly turning to Twitter. Between 2008 and 2010, the number of teens on Twitter had nearly doubled! Teens are warming up to Twitter to follow their idols, and share their thoughts, and follow memes. What does this mean for your nonprofit?
At Artez, we've conducted some Twitter research to take a look at what top nonprofits are doing to target their…
Major donors are critical to the success and stability of any nonprofit. The more you understand the motivations and behaviors of this group, the better you can assure they continue supporting your cause!
How are major donors different than regular donors? The answer is simple. Major donors give bigger gifts! Major donors are a vital part of any fundraising campaign or nonprofit. They are often counted on to fund key initiatives, close large budget gaps, and fulfill much needed operational expenses.
Of course, just because someone has a lot of money available, doesn't necessarily mean they will donate it to a charity. So what motivates major donors, and how can we reach them? We took a look…
The millennials – born between 1980 and 2000 – have different preferences than typical supporters, but their importance keeps growing.
The millennials: They're the mysterious age group that every nonprofit is scrambling to try to understand. Millennials are the children of baby boomers, were born between 1980 and 2000, and are now between the ages of 13 and 33.
Why is this generation so crucial to the long-term success of your nonprofit? In certain ways, millennials think and act differently, and the size of the group presents a big opportunity for nonprofits who understand them. Eventually, their support and donations will…
Tumblr is the news after its massive acquisition by Yahoo. Have you considered what the blogging platform could do for your nonprofit?
Everybody's talking about Yahoo's recent acquisition of Tumblr! Yahoo spent an incredible $1.1 billion to bring the popular blogging platform into its ranks. If you hadn't been paying attention to Tumblr before, now's the time to learn more about this trending network.
- Simplicity: It's easy to get started and easy to update your blog. Users simply add text and images without needing to code; making Tumblr a good choice for…
Need to produce some great graphics for Facebook, Twitter and Pinterest? We have some advice for doing it yourself!
It's no secret that images create much higher engagement rates on social media channels like Facebook and Twitter! Images are especially important assets for a charity when you consider the booming popularity of networks like Pinterest and Instagram.
Large organizations can hire teams of graphic designers or work with outside agencies to produce the images they need. For other nonprofits, that's just not an option. When funds are limited, design resources can be scarce.
Luckily, there is…
We don’t need to tell you how special a wedding is, but you may not know how your big day could be a great fundraising opportunity!
With summer on the horizon, wedding season is about to kick into full-gear!
What does this have to do with fundraising? More and more, charitable couples are choosing to make a donation to a cause they're passionate about instead of providing a wedding favour to their guests.
Our Julia Silvestri Wong shared her thoughts about participating in a great Wedding Favours Program:
"Mr. Wonderful and I decided early on that we didn't want to give our guests something that they would have to dust.…
You know how crucial content can be to your multichannel fundraising strategy. But what should you post and when should you post it? An Editorial Calendar can keep you on track!
If you've decided to make use of channels like social media and blogs a main part of your multichannel fundraising strategy, an editorial calendar can not only help you keep calm, but also stay strategic, focused, and effective!
So, what exactly is an editorial calendar? It's an efficient way to keep track of your nonprofit's content across any media platforms you use - blogs, Twitter, Facebook, e-mail, etc. It helps you plan your publications in advance, tying them to campaigns and social…
We're proud that our Mark Sutton delivered the Morning Plenary today at the Digital Leap conference! We've collected some of the highlights that attendees shared on Twitter!
Thanks to so many Digital Leap attendees sharing insights on Twitter, we gathered some great statistics and takeaways about socia media, Facebook, and mobile fundraising!
- Yaz Maziar (May 2, 2013)
- Frankie Chow (May 2, 2013)
- Heather Brown (May 2, 2013)
- Beth Schular (May 2, 2013)
- Taslim Somani, MBA (May 2, 2013)
- Colleen Gauthier (May 2, 2013… )
We have a wrap-up of some great advice for your social media content from Free The Children’s Michael Rajzman!
Last week Artez hosted an engaging, interactive session with a fantastic nonprofit, Free The Children. Led by Michael Rajzman, the nonprofit's Social Media Manager, the webinar featured some best practices for social media fundraising.
We couldn't pass up the opportunity and asked Michael to share his checklist for a successful social media fundraising campaign!
Understand the platform
With Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and Vimeo available to you, the first…
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