The reach and ROI of online channels can yield results far beyond those of traditional marketing channels, so if your charity hasn't explored the opportunities online you are missing out!  This week we invited Jay Aber, internet direct marketing expert, educator and President of The Aber Group to talk about how nonprofits can start seeing results even with a limited budget. Read on for Jay's answers to some common questions about online marketing.

Q: Jay, why should a charity consider…

Originally published in Fundraising Success Magazine Advisor Newsletter on August 10

By: Philip King, President and CEO of Artez Interactive.

I just returned from a trip to Australia, and it's interesting to me how different countries bring their own unique cultural context to online fundraising. There are also some important lessons to learn that we can import back into our North American fundraising mix.

Overall, Australians are quite similar to North Americans in their use of the Internet,…

We recently posed a question on LinkedIn, asking people if they have ever made a donation via text. For those who have first-hand experience with text-based giving, we wanted to know what their experiences were. A whopping five people responded (those of interest in this post):

Chaim Shapiro of Innovative Educational Leadership said, "I have not donated through text, but my understanding is that the fees range dependent on the carrier. Some of those rates CAN be more than 15-20%. I don't know if…

Artezians are passionate about fundraising and Harp Athwal, our IT Manager, just proved it again!

This year Harp raised $7,540 for Guluwalk, a Canadian initiative that benefits children in Northern Uganda. As a top fundraiser, Harp will get to visit a youth centre in Uganda to see his fundraising efforts come to life... literally! Congratulations Harp!

Check out this article by CityNews for more details.

And as for Harp's fundraiasing strategy, "It was strategy was pretty straightforward", he…