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Social media vehicles such as Facebook and Twitter can serve as highly effective and affordable marketing tools for nonprofits, but the strategies need to be implemented properly. This week we invited Erin Bury, social media expert, Community Manager of Sprouter to talk about how nonprofits can start seeing results from their social media programs even with a limited budget. Read on for Erin’s answers to some common questions and concerns about social media and nonprofits.

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Erin Bury, Community Manager, Sprouter

Q: What are some of the trends you're seeing in the way organizations use social media?

 A trend I have noticed is the use of social media across the entire organization. Instead of having one person in charge of social media, organizations have learned that the collective power of everyone at the organization is a lot more significant than one person's network. It is important to encourage everyone within your charitable organization or nonprofit to…

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The reach and ROI of online channels can yield results far beyond those of traditional marketing channels, so if your charity hasn't explored the opportunities online you are missing out!  This week we invited Jay Aber, internet direct marketing expert, educator and President of The Aber Group to talk about how nonprofits can start seeing results even with a limited budget. Read on for Jay's answers to some common questions about online marketing.

Q: Jay, why should a charity consider…

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Originally published in Fundraising Success Magazine Advisor Newsletter on August 10

By: Philip King, President and CEO of Artez Interactive.

I just returned from a trip to Australia, and it's interesting to me how different countries bring their own unique cultural context to online fundraising. There are also some important lessons to learn that we can import back into our North American fundraising mix.

Overall, Australians are quite similar to North Americans in their use of the Internet,…

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Charity Village recently ran an article called "Mind shifts and tweaks: The latest in online fundraising". The article showcases several of our clients and has some great insight into the current state of online fundraising and where it is headed. Click the link to view the full article. http://www.charityvillage.com/cv/archive/acov/acov07/acov0710.html

Have a great day and keep fundraising!


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Are you approaching social media with the attitude: "How do I configure this application to raise money for my organization?"

Do you believe that Twitter and Facebook are like email platforms or database software…Able to be deployed in the same ways for every organization, event or cause?

In his Internet Management for Nonprofits chapter "Social Networks: Getting Your Organization Working For Them!", Philip King challenges not-for-profits to change their core assumptions about digital fundraising.

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What's possible when dynamic, mobile content can be leveraged to support non-profits? Forget about all the text versus 'everything else' cost differences, and think about practical use in perspective of past technology breakthroughs.

Some 20 years ago, email was seen as a toy that was limited by slow Internet connections, difficult to use and static. Fundraising events focused on traditional mailings and call centers for support. Roughly 10 years ago, connection speed increased, and the other…

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Jocelyn Harmon, Director of Nonprofit Services, Care2 Inc.

When building an online program you have to worry about a lot of things - creating dynamic content; purchasing donation-processing software; developing landing pages; making friends with the Internet Service Providers; monitoring opens, clicks, bounce rates, and more. Who has time to think about building a list? But list-build you must, if you're ever going to scale your program, achieve significant fundraising goals, and win your…

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We recently posed a question on LinkedIn, asking people if they have ever made a donation via text. For those who have first-hand experience with text-based giving, we wanted to know what their experiences were. A whopping five people responded (those of interest in this post):

Chaim Shapiro of Innovative Educational Leadership said, "I have not donated through text, but my understanding is that the fees range dependent on the carrier. Some of those rates CAN be more than 15-20%. I don't know if…

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The Haiti crisis showed us that text donations can be a powerful tool in an emergency, allowing people to react instantly and offer their support.  When an earthquake recently hit Chile, donors once again showed their willingness to support through text-based giving . Seems like this is a valuable tool for non-profits, right? It is, although day-to-day campaigns don't experience anywhere close to the generosity that these tragedies returned. There are a number of challenges to overcome.

The…

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Harp Athwal

Artezians are passionate about fundraising and Harp Athwal, our IT Manager, just proved it again!

This year Harp raised $7,540 for Guluwalk, a Canadian initiative that benefits children in Northern Uganda. As a top fundraiser, Harp will get to visit a youth centre in Uganda to see his fundraising efforts come to life... literally! Congratulations Harp!

Check out this article by CityNews for more details.

And as for Harp's fundraiasing strategy, "It was strategy was pretty straightforward", he…

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