Digital Fundraising from A to Z
Archives for March 2011 « Recent Articles
Our valued client, The Yonge Street Mission asked Artez to host a group of students during their spring break activities. It was a perfect chance for these high school students from St. James Town in Toronto to meet with professionals in their city and see what they do, where they work, and what education they received. Due to its cultural diversity, St. James Town is often thought as "the world within a block", where thousands of new Canadians have their first experience of…
Mobile is the trend to adopt in 2011!
This year's Nonprofit Technology Conference 2011 was full of buzz about the mobile web. With smartphones now outselling personal computers, your organization's supporters and donors are rapidly going mobile… How can charities and non-profits reach out to a mobile audience?
Here are three recommendations for getting started:
1) Look at your own Google Analytics statistics
At Artez Interactive we are already seeing that over 10% of traffic on North American donation forms is coming…
The secret of marketing success is the ability to convert ideas into results.
How do you make sure your creative is doing what you want it to do representing your cause and your brand properly? How do you make sure your creative is relevant to your target audience? What's the process for developing creative that gets results? Our special guest for last week's webinar, Bryan Tenenhouse, shared some great tips for doing just that. Bryan is a Creative Director at Stephen Thomas, leading the creative development for accounts like Kids Help Phone, Médecins…
Now's the time for smart charities to embrace smartphones!
Smartphones & Smart Charities - By Claire Kerr
Originally Published in Direct Marketing Magazine, Feburary 2011
"Mobile" was one of the biggest buzz-words in the charitable sector last year. Canadians are rapidly adopting smartphone devices, and the media continues to be fascinated by stories of mobile technology used for social good. Everything mobile is sure to be a hot topic for nonprofit professionals in 2011.
Most charities struggle to understand how to successfully…
A follow-up to our webinar with CharityHowTo.com
Claire Kerr received a lot of questions from participants in her Web Site Autopsy: Using Google Analytics (Without Drowning In Data!) webinar with CharityHowTo.com! We've selected some audience questions that we are often asked by non-profits and created this follow-up article for you.
Q: I haven't seen mobile section on Google Analytics - has this been added recently?
One new and easy thing Google Analytics can do is give you some visibility into what kind of mobile devices are accessing…
Can your charitable organization afford to ignore it?
Apple CEO Steve Jobs made a surprise appearance on March 2, 2011 for the unveiling of the iPad 2 as Apple Inc. moved to cement its strong lead in a market that's drawing competitors from across the mobile device and PC sectors.
The iPad 1 was a smash success with 15 million consumers purchasing the product in just over one year. Industry analysts are predicting that over 40 million of us will be proud owners of the iPad 2 by this time in 2012.
This revolutionary product has changed how we…
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