Reminders

Digital Fundraising from A to Z

Archives for March 2012 « Recent Articles

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It wasn’t until I was at the top of Mt. Royal that I realized that Earth Hour was more about the 250+ people around me than the number of lights turned off.

Originally published in www.blog.wwf.ca/blog
By Jason Prince

My very first experience with Earth Hour was in Montreal, QC in 2011 while I was a student at McGill University. There, I joined a group that climbed Mont Royal and stood overlooking the downtown core, waiting for the designated hour and expecting to see the lights of the city extinguished.

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Jason's view of Montreal during Earth Hour, and when the lights came back on. Photo courtesy of Jason Prince.

When that hour came, I can't…

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Originally published on March 26, 2012
www.warchild.ca

Originally published on March 26, 2012 in www.warchild.ca
By War Child


Going Digital - Getting Started (pt 1/5) from War Child Canada on Vimeo.

Over the last two years, War Child has been conducting a project focused on social media use by non-profits. The project was funded by the Canadian International Development Agency (CIDA). As part of the process, we spoke to and with small non-profit groups across the country. It became apparent that many organizations (ourselves included) would…

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All nonprofits & charities need to know about Facebook Timeline design for pages.

By Allie Kosela
@AllieKosela

By the end of March, your Facebook page will be formatted to the new timeline.  The new layout will create some awesome opportunities for nonprofits to engage supporters.

Here are 4 tips for the new Facebook timeline:

1. Cover Photo

With this new piece of digital real estate built in to your profile, your nonprofit can easily brand your Facebook page.  No coding skills required!

Facebook Cover Photo.png

Take note that you still have a profile photo. This is what people will see in…

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Originally published in CharityVillage.com, March 19, 2012

Originally published in CharityVillage.com, March 19, 2012
By Claire Kerr

If your nonprofit organization is like most, your mission statement doesn't include the line: "We are the generation that will make late stage cancer diagnosis F*cking History."

For some Canadian charities, the use of unexpected or attention-getting words is an effective strategy to build brand awareness for a good cause. For others, it's a powerful way to connect followers on their own terms.

Vancouver's F*** Cancer

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Originally published in www.fundraisingsuccessmag.com
by Mark Sutton

Originally published in www.fundraisingsuccessmag.com
by Mark Sutton

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The concept of multichannel fundraising isn't new, but it has certainly evolved to new levels of relevance as the result of the recent advances in and proliferation of mobile and social media. Traditionally, multichannel refers to "offline" as well as "digital" channels. However, the evolution of digital tools and social media has not only redefined the role of these channels, but also the way people seamlessly and…

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Mobile traffic to fundraising and donation pages is right on trend with the patterns reported by industry & e-commerce sites in North America.

Apple CEO Tim Cook welcomed us all to the "post-PC" era when announcing the newest iPad last week. He's not alone in noticing the momentous shift moving consumers from laptops to mobile devices. For the first time in history, smartphones now outsell PCs around the world!

Is it time to examine how many of your donors and supporters are visiting your website on mobile devices?

We looked at visitor traffic to fundraising and donation pages for hundreds of charities & non-profit organizations…

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Originally published in http://themobilemarketer.wordpress.com on February 14, 2012

By The Mobile Marketer

In just four years, one billion people will own smartphones, many of whom will be professionals taking these devices to work, says Forrester, a research company. And because of that, businesses need to think big about how to use mobile products to engage with customers, the company says.

Forrester on Monday published a 28-page report forecasting the growing impact of mobile in the world of business, based on its survey of 3,534 business decision-makers, like chief…

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Moving your direct mail campaigns online

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For today's marketing and communications professional, there's little doubt that internet marketing has become a powerful tool, but the strategies need to be implemented and managed properly. Jay Aber, President of The Aber Group, our recent webinar guest, shares observations, practical client examples and NFP case studies to illustrate lessons learned about the best ways to move offline campaigns - online.

Jay Aber has worked with companies like American Express, Aeroplan, WWF…

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