In May 2004, Easter Seals Nova Scotia successfully piloted a first-of-its-kind fundraising event in Canada — The Drop Zone . The challenge — to rappel down the side of a 22-storey building in Halifax. The result — almost 70 participants each raised $1,000 or more in support of their daring for the cause!

The event was such a success that Easter Seals decided to expand it to eight Canadian cities in the summer of 2005. Artez was approached to help provide online registration and fundraising for the 2005 event.

To date, almost 400 ‘rappelers’ across Canada have raised more than $525,000, of which more than $300,000 was raised online. For many of the Easter Seals provincial offices, this was their first experience with online fundraising.

Early indications suggest that in 2006 our role will be expanded to help support not only a more ambitious event, but several of the Easter Seals’ signature 24-hour relays across Canada.