In 2002, the National Ovarian Cancer Association (NOCA) launched its inaugural Walk of Hope in Toronto, attracting 350 participants and raising $40,000. The following year the walk grew to three cities and raised $80,000.

Artez jumped on board in 2004, and with the help of our online tools the walk grew to over 1,600 participants in eight cities, raising more than $275,000 — of which $50,000 was generated online.

In 2005, uncertain they could duplicate this growth again, NOCA asked us to help them better develop and define their strategy — to understand why people participated in the walk, what made their event unique, and what created that all-important bond with their cause and organization.

To their surprise, we convinced them not to add sites — and still the walk grew to almost 2,500 participants and raised more than $500,000, of which almost 40% was raised online. More importantly, they achieved these results without having to add staff or substantially increase the burden on their already stretched volunteer base. Needless to say, NOCA was delighted to exceed their own expectations, and Artez was delighted to have demonstrated the power of online fundraising.