While initially contracted to provide only the online registration and fundraising capabilities for the walk, Wal-Mart quickly recognized the value of engaging Artez at the strategic level also. Artez then provided the thought leadership and guidance required to effectively leverage our technology, ensuring that participation and fundraising objectives were met. We also helped develop and execute their internal and public recruitment and communications plan.

In 2006, we were asked to help expand the scope of the event, in part by creating an event concept and messaging that will better engage Wal-Mart associates, vendors and customers both nationally and at the store level.

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