Kids Help Phone
Best Special Event Registration and/or Membership Campaign, 2006 winner
Kids Help Phone is Canada's only telephone and web counselling and referral service for children, offered 24-hours-a-day, 365 days a year. This year marked the 5th annual Bell Walk for Kids Help Phone, a 20,000-person walkathon that raised more than $2.7 million for Kids Help Phone.
The online campaign serves as the central hub for organizers, participants and donors, providing event registration, email solicitation tools and secure donation processing. The results of the online campaign have shown much success:
In 2005, 38% of participants registered online compared to 50% in 2006. In 2005, online donations totalled $675,945; in 2006, online donations increased by an incredible 73% to over $1 million donated online.
"It is only with support of great organizations like Artez Interactive and Bell Canada that we are able to continue to grow the Bell Walk for Kids Help Phone," says Tom McAllister, president and CEO of Kids Help Phone. "Thanks to their contributions, we are able to help more kids in even more ways every year."