Sport Relief Miles

It was an impressive request that UK's Comic Relief brought to Artez - to help them use technology as part of an integrated campaign to recruit 250,000 people to take part in the Sport Relief Miles, and provide engaging and simple peer-to-peer fundraising tools.

The goal? To raise money to help kids living in some of the world's poorest countries, as well as vulnerable people in the UK. If that wasn't enough for one campaign, things got even more complex when a celebrity supporter agreed to swim across the English Channel, and Comic Relief decided to add celebrity sponsorship pages to the mix. They had a big project with big goals, and they needed the right tools to make it happen.

Artez rose to the challenge offered by this international client, and helped Comic Relief meet - and exceed - their targets, with 420,000 people joining in this fundraising effort. "Artez provided marketing insight, integrated campaigning advice, technical know-how, brilliant account management and sheer hard work," said Martin Gill of Comic Relief. "Working across five time zones, Anglicising everything, customizing the software, integrating data with other 3rd parties, managing high volumes of traffic within the application, and handling international payments... we couldn't have done it without them."

Artez went on to work with Comic Relief on their next big fundraising effort - Red Nose Day, in March 2007 and still does today. But that's a different success story...