Artez jumped on board in 2004, and with the help of our online tools the walk grew to over 1,600 participants in eight cities, raising more than $275,000 - of which $50,000 was generated online.

In 2005, uncertain they could duplicate this growth again, Ovarian Cancer Canada asked us to help them better develop and define their strategy - to understand why people participated in the walk, what made their event unique, and what created that all-important bond with their cause and organization.