Smile Train Canada launched a donation form on Artez and in just over two weeks we had recouped our investment in this technology.

The problem? Every year in developing countries more than 170,000 children are born with clefts. Unfortunately, most of their families can't afford corrective surgery. The solution? That's where Smile Train Canada comes in.

Smile Train Canada provides free cleft lip and palate surgery for thousands of children in need. Surgery for a single child only costs $250 and takes a mere 45 minutes to complete.

In the last 13 years, Smile Train partners around the world have transformed the lives of over 780,000 children. That's a lot of smiles! When Smile Train Canada planned a website re-launch for 2012, they knew they also needed to take their online fundraising to the next level ... That's where Artez Interactive comes in.

The results have been "fantastic" since Smile Train Canada's official re-launch in August. Teerawat Touranont, Manager Online Marketing for Smile Train Canada, explains: "Smile Train Canada launched a donation form on Artez and in just over two weeks we had recouped our investment in this technology."

Smile Train Canada chose Artez as their web, social and mobile fundraising partner after being impressed by a demonstration of the platform.

"We had looked at other vendors in the space, but liked the flexibilities and robustness of your system."

Typically, Smile Train Canada reaches their donors and supporters through scheduled monthly emails and by sharing inspiring stories about their patients on their Facebook page. The new Smile Train Canada donation form includes Facebook social login to make it easier for supporters to give online.

Facebook has been a popular social network for Smile Train supporters around the world and a natural fit for Smile Train's fundraising outreach. "What we liked about Artez is that after you make a donation, you can also share it on Facebook and inspire your friends."

Smile Train Canada's mission is to ensure every child born with a cleft anywhere in the world has the opportunity to live a full, productive life. Visit their new website at www.smiletraincanada.org to learn how you can help the organization described by the New York Times as "one of the most productive charities - dollar for deed - in the world."