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Speaker Bios AUS
ArtezInterAction, Australia 2009
Speakers
The goal for each of our conferences in the past has been to collect the strongest speakers from a variety of technology, fundraising, corporate and charity backgrounds. ArtezInterAction Australia this year is no exception as we expect to have the best speakers and learning opportunities of any conference of this type. Artez is very excited to bring this unique and amazing group of speakers together for our 2009 conference.
Martin Gill
Director of New Media, Comic Relief (U.K.)
Following four years of scientific navel-gazing at Oxford University, Martin has worked across integrated marketing and sponsorship roles within the commercial and voluntary sectors. As head of new media at Comic Relief, he was responsible for the organization's use of digital media within fundraising, education and campaigning activities - from Red Nose Day and Sport Relief fun to MAKEPOVERTYHISTORY, LIVE 8 and in the USA, Idol Gives Back. Recently he established an agile development and strategy partnership, HomeMade Digital, working with NGOs and social ventures to support the creation and delivery of their digital vision.
Philip King
President & CEO, Artez Interactive
Philip has been a President and CEO of Artez Interactive for the past 8 years and it just keeps getting more interesting for him. An earnest father, Philip King strives to pass on the spirit of philanthropy from one generation to the next. In 2006, the Artez president and CEO enlisted his two young boys, Adam and Sam, to help fundraise for the construction of a borehole (well) in Ghana. "We travelled with other volunteers en masse to meet with the village elders, and the boys were just ecstatic," says Philip, adding that their next project in Ghana is to build a school.
Fundraising for a good cause is nothing new for the Harvard graduate, who spearheaded philanthropic initiatives in his previous role as the first-ever VP of e-business at United Way of Greater Toronto. At Artez, Philip is now working to help non-profits leverage the power of social-network fundraising, which has been fuelled by the evolution of user-generated content systems. Born and raised in Tennessee, Philip received his BA from Harvard and his MBA from the University of Toronto. He also serves as board member and treasurer of the ePhilanthropy Foundation in Washington DC.
Brian Pendleton
President, CauseForce
Brian Pendleton, Founder and President of CauseForce, Inc. has married charitable causes, marketing savvy and operations expertise to create a fundraising organization unlike any other. It is unique in its approach to generating money, increasing awareness, and invigorating non-profits through realizing possibilities. CauseForce is more than a fundraiser; it is a people-raiser. That's because CauseForce in partnership with its benefiting partners produces events that leverage the human spirit, encouraging people to endeavor things they have never done and deliver results that thy once imagined impossible. In September 2003, CauseForce produced the largest single fundraiser in Canadian history, raising $12.5M for breast cancer research at Princess Margaret Hospital in Toronto. Since then, CauseForce has continued to grow, offering new event programs like The Underwear Affair and the Ride to Conquer Cancer. Since 2003 the CauseForce programs have raised over one quarter of a billion dollars.
Giving back is critical to Brian and CauseForce. He has served as Board Chair for The Trevor Project and sat on the National Board of Governors fot The Human Rights Campaign and in 2009 he provided the seed funding to build a library in the Philippines in order to give underserved youth the opportunity to read and explore the internet.
Tatiana Sapozhenkova
National Programs and Events Manager, Heart Foundation
Tatiana Sapozhenkova has worked in the non-for-profit sector for the past four years. Having fallen into the fundraising sector by chance, she started her fundraising career at the Red Cross, coordinating various events including the Red Cross Gala dinner with Crown Prince Frederik and Crown Princess Mary of Denmark, the fundraising fashion show Red Rocks! and the Red Calling campaign in New South Wales. In 2007, Tatiana commenced at the Heart Foundation in the capacity of National Programs and Events Manager, managing the National Doorknock Campaign, Online Fundraising and recently, the Jump Rope for Heart program.
Meredith Campbell
Director - Fundraising and Marketing, Royal Children's Hospital Foundation
Meredith has worked in fundraising and marketing roles in the non-profit sector in Australia for 18 years, working for organizations including the Royal Society for the Blind SA, Cancer Council Queensland, BoysTown, Kids Help line, and Cystic Fibrosis Queensland, as well as 5 years as a consultant to a wide group of charity and corporate clients. Her career achievements include establishing Daffodil Day in Queensland and negotiating the national involvement of Coles supermarkets in this event, and chiring the national fundraising committee of the Cancer Councils across Australia.
In 1999 she became a pioneer in cause related marketing in Australia, establishing multi-million dollar partnerships for Kids Help Line that have been recognized internationally as leading examples of cause-related marketing, showcased internationally at conferences and published in two books. Kids Help Line's sponsorship programs won the Australian Financial Review's National Sponsorship Awards four times, as well as the overall Sponsorship of the Year Award in 1999.
In 2004 Meredith co-Founded Amazon Heart, a start up internet-based charity that runs adventures for women diagnosed with breast cancer. Using online fundraising, this innovative program has taised US$700,000 in just four years.
Rod Jacka
Managing Director, Panalysis
Rod is one of Australia's leading experts in web analytics. A seasoned professional with over 15 years industry experience, he has vendor certifications in Google Analytics, Urchin, Omniture, WebTrends and Coremetrics as well as Bachelor of Visual Artez (University of Sydney) and Master of Business Technology (UNSW).
Rod founded Panalysis in 2001 to provide solutions to various organizations to enable them to leverage data generated by their websites to improve organizational effectiveness and profitability. He has worked with clients like MYOB, HCF, Australian Bureau of Statistics, ASB Bank, Australian Broadcasting Corporation and Cochlear limited to help them achieve their digital marketing goals.
David Simms
Director - Events & Community Relationships, The Leukaemia Foundation
Dave emigrated to Adelaide in 1995 after a career with the BBC and commercial radio in the UK. He's worked for several children's charities and the Asthma Foundation. Now he's the National General Manager of Events for Leukaemia Foundation of Australia and is responsible for one of Australia's biggest fundraising events, The World's Greatest Shave. Held each March, it raised a record $13.6 million for the Leukaemia Foundation in 2008.
James Appleyard
Chief Executive Officer, Artez Interactive
James Appleyard is Chief Operating Officer & Chairman of Artez Interactive Inc. Over the past seven years James has worked alongside Philip King as Artez has expanded its international reach and become recognized as one of the world's leading fundraising solution providers to not-for-profit organizations.
James holds the rank of Assistant Professor in the Department of Management of the University of Toronto Mississauga. In previous positions, James was Vice President, Business Development of Home Capital Group Inc., Chief Operating Officer of Pattern Discovery Software Systems Ltd., a Internet technology developer, and before that he was Director, International Business Development for Kasten Chase Applied Research, a specialized technology company.
James obtained his B.A. from Trinity College, University of Toronto specializing in International Relations. He went on to study at the London School of Economics and Political Science in England. Studies took him back to the University of Toronto, where he completed an M.B.A. James is very active in community service. Currently, he is the Chairman of the Canadian Merit Scholarship Foundation where he has participated in the regional and national selection processes for the Loran Awards for university entrants since 1994. He has volunteered with a number of not-for-profit organizations that support homeless people, including service as a director and co-chair of the board of the All Saints Church Homes for Tomorrow Society in Regent Park, Toronto and as a director of Sketch - Working Arts for Street Involved Youth. James previously served as program officer with the Maytree Foundation, an innovative funder of immigrant and refugee settlement programs. He is married, with three young children.
Sara Mansfield
Head of Business Development and Marketing, Pareto Fundraising
Sara moved to Australia from the UK four years ago where she headed the telephone fundraising program for the NSPCC, the UK's third largest charity. Sara has worked in charities for over 10 years, before setting up Pareto Phone, a leading telephone fundraising specialist agency in 2005.
Sara has worked in Direct Marketing since leaving university and has a broad range of experience. She is very passionate about helping contribute to the expertise of the not for profit sector and ensuring that our supporters' own passion is properly recognized and appreciated whilst ensuring that we raise more money more effectively.
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