ArtezInterAction USA, Washington, D.C. 2010

Agenda at a glance

8:30 - 9:00 Registration Opens

9:00 - 9:15 Welcome & Opening Remarks
Mark Sutton, President, Artez Interactive, USA

9:15 - 9:30 Global Trends in Fundraising
Philip King, President & CEO, Artez Interactive

9:30 - 10:15 Keynote - Online Success Strategies, Tools and Trade Secrets
Ted Hart, ACFRE, CEO, Hart Philanthropic Services Group/tedhart.com

Over the past decade charitable organizations have been inundated with Internet services and technology options. This session taught by Ted Hart, one of the world's foremost experts on Nonprofits and the Internet will focus your organization on how it can integrate offline fundraising with online strategies. Content is based on content from the 5 books he has written on this topic. 

While nonprofit organizations continue to embrace the use of the Internet for a variety of purposes, the challenge most organizations face is how they can build upon their traditional direct mail, special event and other activities while not being an Internet expert themselves.Following the easy to understand guidance offered by Mr. Hart will help you begin your efforts or enhance what you have already started.

10:15 - 10:30 Break

10:30 - 11:15 Homer Simpson for Non-Profits: The Truth About How People Really Think & What It means for Promoting Your Cause - Behavioral Economics for Non-Profit Leaders

Katya Andresen, Chief Operating Officer, Network For Good
Mark Rovner, Founder and Principal, Sea Change Strategies LLC

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use them to influence supporters with technology. People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising.

Takeaways:

1. How to engage the emotional and rational minds at the same time.
2. Common mistakes fundraisers make and how to avoid them.
3. Practical tools for building persuasive campaigns that stick.

11:15 - noon Nonprofits and New Blood: An Overview of Online Acquisition Tactics and Strategies

Eric Rardin, Director of Nonprofit Services, Care2 Inc.
Jocelyn Harmon, Director of Nonprofit Services, Care2 Inc.

All businesses need to find new customers or perish. It's no different for nonprofits, although in our case, we need to recruit new donors, advocates, members and volunteers to stay alive. There are numerous tactics for online acquisition including Search Engine Marketing, Co-Registration, Email List Rental and Lead Generation. This workshop will provide you with an overview of these tactics. In addition, we'll discuss ways to evaluate the performance of your online acquisition program so that you can improve your return on investment. Finally, we'll talk about best practices in converting new subscribers into donors through direct appeals, multichannel conversion, and peer-to-peer fundraising.

12:00 - 1:00 Lunch 

1:00 - 1:45 Luncheon Keynote - Uncharitable: How Restraints on Nonprofits Undermine Their Potential
Dan Pallotta, Author, Uncharitable and Founder Pallotta Teamworks

In this presentation, Dan Pallota, inventor of the "Run, Walk, Ride" category in fundraising, and author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential, challenges the fundamental tenets of charity and argues that non profits should be free to use standard business tools to create robust and healthy organizations. He addresses the public's perspective on overhead, compensation and cost of fundraising and offers powerful new ways to think about philanthropy.

1:45 - 2:30 Social Media Fundraising: Using Widgets Successfully for Fundraising - PayPal Findings
Judy Chang, Principal Product Manager, PayPal

It's no secret that in the nonprofit world, the ability to raise money online is essential. What's less understood is how to effectively raise money online, especially as the landscape continues to grow and change. It's not just about Web sites or even blogs anymore. Now, the most coveted donors are spending their time on social networks like MySpace and Facebook, and tweeting about the causes that matter to them most. In this session, Judy Chang, head of PayPal's nonprofit line of business, will offer an overview of PayPal's learnings relative to social media and fundraising, based on data and case studies drawn from the more than 100,000 nonprofits that utilize PayPal to secure online donations. Whether an organization is just setting up a Web site for the first time, and has limited resources, or is looking for more advanced opportunities on Facebook or MySpace, this session will benefit nonprofits at all stages. From setting up donation ready Web sites, to adding social networking widgets to organizing Twestivals, Judy will provide practical tips for organizations hoping to enhance their online fundraising abilities.

2:30 - 3:15 The Changing Face of Philanthropy in the Workplace
Larry Sullivan, Vice President, Marketing & Business Development, TRUiST

Workplace giving is evolving at a rapid pace. The impact of technology, corporate initiatives, andworkforce demographics are driving this change at the speed of light. Paper form campaigns are becoming a thing of the past and businesses are looking to engage their employees outside the campaign season through different channels. The gap between giving and volunteerism in the workplace is closing fast and it has never been more important to foster meaningful relationships with individuals.

3:15 - 4:00 Keynote - Promoting A Cause Without A Big Budget Using Inbound Marketing 
Dharmesh Shah, Chief Technology Officer & Founder, HubSpot

Is your organization's website optimized for Google? Are you pulling in people from Twitter? Learn how to help your organization "get found" using Google and social media sites like Twitter and Facebook. In this session, we'll look at best practices for promoting your cause without a big budget. Thousands of organizations are already benefiting from the concept of inbound marketing using these simple but effective techniques.

4:00 - 4:10 Closing Remarks
Mark Sutton, President, Artez Interactive, USA

4:10 - 5:00 Networking Reception 

*Receive a complimentary copy of Inbound Marketing by Dharmesh Shah

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