| 8:30- 9:00 | Registration Opens & Networking Breakfast
Sponsored by:
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| 9:00-9:15 | Opening Remarks
James Appleyard, Chairman & COO, Artez Interactive |
| 9:15-9:30 | Mobile Poll
Philip King, President and CEO, Artez Interactive |
| 9:30 -10:15 | Opening Keynote
Mary Rowe |
| 10:15-10:30 | Networking Break
Sponsored by:
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| 10:30-11:15 | Track One
Using Social Media for Social Good
Adrian Capobianco, President, Quizative & Allison Laux, Vice President, Strategy + Insight Quizative
The Digital Consumer: What is Being Consumed and By Whom?
Brent Lowe-Bernie, President, comScore Media Metrix Canada The Art and Science of Scaling Social Media for Fundraisers
Maggie Fox, CEO, Social Media Group |
| 11:15-12:00 | Track Two Online Media Strategies You Should Use as a Fundraiser
Don Lange, SVP & Partner, Cornerstone Group of Companies &
Nima Asrar Haghighi, Group Account Director, Cornerstone Group of Companies Google Analytics & Insight Tools: Cool Chart but What Does it Mean?
Tony Singh, Google
How Mobile Applications Can Extend Your Fundraising Efforts
Deborah Hall, Vice President, Mobile, Artez Interactive |
| 12:00-1:00 | Lunch
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| 1:00-1:45 | Luncheon Keynote
Homer Simpson for Non-Profits: The Truth About How People Really Think &
What It Means For Promoting Your Cause- Behavioral Economics for Non-Profit Leaders
Katya Andresen, Chief Operating Officer, Network for Good |
| 1:45-2:30 | Track Three Mobile Leadership Fireside Chat
Darrell MacMullin, General Manager, PayPal Canada
Deborah Hall, Managing Director of web2mobile The Digital You: Nonprofit Professionals in the Wired World
Moderator: Claire Kerr, Client Delight & Special Projects Manager, Artez Interactive
Panel: Laurie Pringle, Chief Innovation Officer, Pringle Philanthropic
Kimberley MacKenzie, Director of Development, Ontario Nature
John Lepp, Partner, Agents of Good Half a Billion Dollars...One Step at a Time
Breeda McClew, International Run Advisor, The Terry Fox Foundation |
| 2:30-3:15 | Track Four Using YouTube to Tell Your Story
Mike Kirkpatrick, Director, Marketing, Canadian Cancer Society Ready, Set, Synchronize! How To Integrate Your Online and Offline Campaigns
Taslim Somani, Director Digital Marketing, Stephen Thomas &
Claire Kerr, Client Delight & Special Projects Manager, Artez Interactive Multi-Channel Approach to Finding Monthly Donors
Jonathon Grapsas, Regional Director, Pareto Fundraising North America |
| 3:15-3:30 | Refreshment Break
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| 3:30-4:15 | Closing Keynote
Engaging Major Donors Online
Malcolm Burrows, Head, Philanthropic Advisory Services, Scotia Private Client Group |
| 4:15-4:30 | Closing Remarks
Philip King, President & CEO, Artez Interactive |
| 4:30-6:30 | Networking Reception
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