ArtezInterAction 2010 Sessions

Adrian Capobianco, President, Quizative & Allison Laux, Vice President, Strategy + Insight Quizative

Using Social Media for Social Good

Invest in Kids, a national charity with a mission to transform the way Canadian parents are educated and supported, has created and launched a customized web community designed to support professionals working with First Nations families. In the unique world in which they live, separated by distance and often experiencing isolation, this professional community is now growing into a thriving online community - the Professional Connection. The concept was to create a community of practice where professionals and paraprofessionals would effectively connect, learn and share. It has proven to be a huge success, giving professionals in even the most remote communities the opportunity to access teleconferences, webinars, discussion forums, videopodcasts, online learning, and most importantly - each other. 

Brent Lowe-Bernie, President, comScore Media Metrix Canada

The Digital Consumer: What Is Being Consumed and By Whom?

Your digital fundraising success will depend on how well you understand how consumers are consuming online media. This presentation will give you an in-depth look at what is being consumed and by whom and more importantly, how consumers' digital behaviour affect your online fundraising activities. Brent Lowe-Bernie will provide a complete breakdown of the latest trends and perspectives to help you accelerate your traditional and mobile online campaigns. 

Maggie Fox, CEO, Social Media Group

The Art and Science of Scaling Social Media for Fundraisers

Bringing together earned social media and paid media, when done correctly, can generate a perfect storm of credibility and reach - in many ways, the Holy Grail of the social web. Earned media is incredibly expensive to generate, and it's difficult to get it to a mass audience, regardless of how credible it is. Paid media reaches tons of eyeballs, but does it really win hearts and minds? SMG has worked with clients on a number of very successful programs to marry the two using social ad platforms. Results include average click-through rates of over .8% and as high as 4.11% and re-ignition of conversations around important issues. While we can't completely open the kimono on this innovative new approach, Maggie will share high-level insights and intelligence about how some of the most socially innovative organizations in the world have cracked a new form of public dialogue.

Don Lange, SVP & Partner, Cornerstone Group of Companies &
Nima Asrar Haghighi, Group Account Director, Cornerstone Group of Companies

Online Media Strategies You Should Use as a Fundraiser

Today, the question is not whether nonprofits should take their fundraising strategy online but how to do so more strategically. In this session you will learn how to:
•    Maximize your search campaigns.
•    Optimize your web site.
•    Best strategies for social media advertising.
•    Use display ads to identify donor prospects and building brand at a low cost.
•    Leverage analytics to measure results.

Tony Singh, Google

Google Analytics & Insight Tools: Cool Chart But What Does It Mean?

In the digital age, most of us are drowning in data but starved for insights. Luckily, with advances in data visualization and analytics intelligence, even non techies can quickly grab insights and turn them into actionable strategies. Don't know where to start? Learn three things you can monitor within your analytics program to market more effectively. Can't afford implementation costs? You can still use free Google tools like Insights for Search and DoubleClick Ad Planner to mine trends. Need facts to support a hypothesis? Run some quick tests with Adwords and Website Optimizer. See examples of how not for profit organizations are using these tactics to increase efficiency and effectiveness across their marketing and communications plans. 
Join this Google Analytics and Insights session and never be overwhelmed by data again!

Deborah Hall, Managing Partner, Web2Mobile  

How Mobile Applications Can Extend Your Fundraising Efforts

Learn how to build a mobile application, how to pick a platform for development and how to integrate mobile applications into your overall marketing mix.  
Deborah Hall, a veteran of the mobile space, named one of the 2010 Women to Watch by Mobile Marketer; will take you through the basics of what a mobile application can add to your fundraising efforts.

Katya Andresen, Chief Operating Officer, Network For Good

Homer Simpson for Non-Profits: The Truth About How People Really Think & What It Means for Promoting Your Cause - Behavioral Economics for Non-Profit Leaders

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use them to influence supporters with technology. People are not rational beings, but the patterns of irrationality are consistent, and understanding them is the key to effective marketing and fundraising.
You will learn:
•    How to engage the emotional and rational mind at the same time.
•    Common mistakes fundraisers make and how to avoid them.
•    Practical tools for building persuasive campaigns that stick.

Darrell MacMullin, General Manager, PayPal Canada & Deborah Hall, Vice President, Mobile, Artez Interactive

Mobile Leadership Fireside Chat

In 2009, PayPal witnessed a seven-fold increase in mobile payments volume. This rate of growth is unprecedented and makes us wonder if e-commerce is merely the prologue for an even larger wave of mobile commerce.

With consumers rapidly adopting smartphones and demonstrating an appetite for spending using their mobile phone, mobile giving presents a huge opportunity for nonprofits. Never before has a multi-channel strategy been more critical. 

Darrell MacMullin, General Manager of PayPal Canada and Deb Hall, Vice President, Mobile, Artez InterActive will have a collaborative discussion on mobile giving. They will discuss what they see happening right now in mobile technology and how the payments landscape is evolving along with donor behaviour. They will also discuss the broader trends enabled by mobile and how giving may change in the next five years, and beyond.

Moderator: Claire Kerr, Client Delight & Special Projects Manager, Artez Interactive
Panel: Laurie Pringle, Chief Innovation Officer, Pringle Philanthropic
          Kimberley MacKenzie, Director of Development, Ontario Nature
          John Lepp, Partner, Agents of Good

The Digital You: Nonprofit Professionals in the Wired World

You've probably already had many conversations about using social media to raise your organization's profile, but have you thought about the benefits of digital media for your own professional development and networking? A strong "personal brand" can have benefits for both you and your charitable organization.

In this moderated panel, three nonprofit professionals will discuss the advantages of building and maintaining a digital profile through the use of blogging, Twitter, Facebook, LinkedIn and other types of social media

Breeda McClew, International Run Advisor, The Terry Fox Foundation

Half a Billion Dollars...One Step at a Time

Terry Fox's Marathon of Hope in 1980 heralded a new age in fundraising. Terry was an innovator, attempting an athletic feat few able-bodied athletes would even consider, and then upping the ante by making it about raising funds for a disease that was still referred to as "The Big C".  

In keeping with the approach of its founder, The Terry Fox Run is an innovative event, all-inclusive, non-competitive, with no corporate sponsorship, incentives or fundraising minimums.  And it is not just Canadians who are moved to make a difference by Terry's example.  His story has been introduced to the citizens of more than 60 countries, providing an example that is powerful, inspirational and motivational.  Breeda McClew will share her insights into how and why Terry's story continues to be embraced on an international scale. 

Mike Kirkpatrick, Director, Marketing, Canadian Cancer Society

Using YouTube To Tell Your Story

The Join the Fight! campaign was developed to help re-introduce the Canadian Cancer Society with a bolder spirited image that could break-through in a highly competitive field of charitable cancer organizations and inspire Canadians to join the fight against cancer. Its creative hallmark of emotional, unrehearsed testimonials from real "fighters" - cancer patients, survivors and caregivers - talking to cancer as if it was a real person, showcases the power of online video for communicating the case for support of the important work of organizations in the nonprofit sector. The short film from this campaign, entitled "Fight!" went on to win the 4th Annual DoGooder Nonprofit Video Award - Large Organization in 2010 from a field of over 650 international submissions. Get a behind-the-scenes look at how this campaign evolved and learn how you can leverage online video to help meet your organization objectives.
This session will cover:

•    Creative considerations for successful online video.
•    Getting the most out of YouTube's Nonprofit Program channel.
•    Tools and techniques for tracking your online video initiatives.

Taslim Somani, Director, Digital Marketing, Stephen Thomas & Claire Kerr, Client Delight & Special Projects Manager, Artez Interactive

Put some Case Studies in your pocket before you Go-Go!

We've been watching digital fundraising campaigns all year long in preparation for bringing you the finest of the finest! In this lively session, we'll take you on a whirlwind case studies tour around the globe - You won't need your passport, but you should bring your notepad.
 
We've planned a session that's jam-packed with real-world action items you can apply to your own organization. After every case study, we'll highlight what made the campaign so successful, and we'll arm you with great tips from those who have gone before us. This is your opportunity to explore how other organizations have leveraged the web to engage donors, promote online activism, and rally support for their great causes… And because it wouldn't be an honest exploration without a few mistakes, we haven't forgotten one or two "fail" projects!
 
This is a great opportunity to explore how charities who want to invest in the web and social media can make data-driven choices that make sense for their organizations. Get ready to load up on case studies a-go-go!

Jonathon Grapsas, Regional Director, Pareto Fundraising North America

Multi Channel Approach To Finding Monthly Donors

Are you often asked why you aren't targeting younger donors? And why aren't you "doing more" online? The most effective way to reach out and find new monthly donors in the digital age is not about focusing on one particular vehicle. This session looks at how organizations are adopting a multi channel and staged approach to find prospects and then turn them into loyal, monthly donors using a range of direct response methods.

Malcolm Burrows, Head, Philanthropic Advisory Services, Scotia Private Client Group

Engaging Major Donors Online

Traditional fundraising theory says you can't raise major gifts online.  But major gift donors are increasingly using technology to engage with and support the charities they believe in. This session will look at some examples of practices to engage major donors through a variety of media.

Register Now!

Stay tuned for full program details coming later this summer!

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