ArtezInterAction 2010
Presentations

Opening Keynote

Cultivating a Constituency for Good
Mary Rowe
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Morning Track One

Using Social Media for Social Good
Adrian Capobianco, President, Quizative & Allison Laux, Vice President, Strategy + Insight Quizative
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The Digital Consumer: What is Being Consumed and By Whom?
Brent Lowe-Bernie, President, comScore Media Metrix Canada
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The Art and Science of Scaling Social Media for Fundraisers
Maggie Fox, CEO, Social Media Group 
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Morning Track Two

Online Media Strategies You Should Use as a Fundraiser
Don Lange, SVP & Partner, Cornerstone Group of Companies &
Nima Asrar Haghighi, Group Account Director, Cornerstone Group of Companies
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Google Analytics & Insight Tools: Cool Chart but What Does it Mean?
Tony Singh, Google
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How Mobile Applications Can Extend Your Fundraising Efforts
Deborah Hall, Vice President, Mobile, Artez Interactive
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Lunch Keynote

Homer Simpson for Non-Profits: The Truth About How People Really Think & 
What It Means For Promoting Your Cause- Behavioral Economics for Non-Profit Leaders
Katya Andresen, Chief Operating Officer, Network for Good 
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Afternoon Track One

Mobile Leadership Fireside Chat
Darrell MacMullin, General Manager, PayPal Canada
Deborah Hall, Managing Director of web2mobile
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The Digital You: Nonprofit Professionals in the Wired World
Moderator: Claire Kerr, Client Delight & Special Projects Manager, Artez Interactive
Panel: Laurie Pringle, Chief Innovation Officer, Pringle Philanthropic
         Kimberley MacKenzie, Director of Development, Ontario Nature 
         John Lepp, Partner, Agents of Good
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Half a Billion Dollars...One Step at a Time
Breeda McClew, International Run Advisor, The Terry Fox Foundation 
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Afternoon Track Two

Using YouTube to Tell Your Story
Mike Kirkpatrick, Director, Marketing, Canadian Cancer Society
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Ready, Set, Synchronize! How To Integrate Your Online and Offline Campaigns
Taslim Somani, Director Digital Marketing, Stephen Thomas &
Claire Kerr, Client Delight & Special Projects Manager, Artez Interactive 
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Multi-Channel Approach to Finding Monthly Donors
Jonathon Grapsas, Regional Director, Pareto Fundraising North America 
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Closing Keynote

Engaging Major Donors Online
Malcolm Burrows, Head, Philanthropic Advisory Services, Scotia Private Client Group 
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