ArtezInterAction 2010 Speakers

Artez is very excited to bring to you a fantastic lineup of top local and international experts on online fundraising technology, strategy, social media, event management, and marketing.

Adrian Capobianco
Partner, President, Quizative Inc. 

Adrian is considered amongst a handful of Canadian's on the 'go-to' list of digital marketing leaders. His experience precedes the dot-com boom and he has helped build thriving digital businesses in good economies and bad.

His career- which began at IBM - has focused on the interchange of business and marketing. At IBM, he was responsible for lending $100's of to finance technology investments. From IBM, Adrian joined US-based firm, Rare Medium, to help build their Canadian operations. Following Rare, Adrian moved to Publics where he was instrumental in building the digital marketing business in Canada. During this period, Adrian also completed his MBA in his 'spare time'. After Publics, Adrian was recruited to FUSE Marketing Group to establish and grow the digital marketing practice which thrives today.

After building FUSE's digital business, Adrian launched Quizative which is his most ambitious vision of a new digital innovation agency. Quizative is where he cooks the ingredients of ideas, business, technology, and evolving markets into a compelling recipe for innovation and change. He has helped clients including Allstream, AOL, Canada Post, Canadian Tire, CIBC, GE, HP, Interac, Invest in Kids, Nestle, Nike, Panasonic, Rogers, Sony, TELUS, Tetley, Wal-Mart, and others to understand customer needs and develop digital marketing strategies that drive business results. 

Adrian is extremely involved in the marketing community. In the last year alone he has:

• Chaired the country's largest digital marketing conference (CMA/Marketing Mag's Marketing Week)
• Chaired one of the largest digital marketing award juries (Marketing Magazine's DMA's)
• Been named to the Top 40 Canadian Digital Marketers
• Participated in the Canadian New Media Awards
• And continued to teach the CMA's eMarketing certificate course

Adrian has been published and featured in The Financial Post, Marketing Magazine, Strategy Magazine, Canadian Business, CBC, Direct Marketing News, the Globe & Mail, The National Post and others. In his spare time, Adrian plays hockey, loves to wakeboard/snowboard, spends time with his family and enjoys being very non-digital with various home-reno projects. 

Allison Laux   
Vice President, Strategy + Insight Quizative

Allison is a founding partner at Quizative and leads the Strategy + Insight practice.  She is an integrated communications specialist with 18 years experience - 16 of those years working with digital.

Allison has been an innovator in digital marketing from its inception.  Through the years she has specialized in relationship marketing and brand building.  She has also worked in virtually every marketing medium and takes a media-agnostic approach to creative and communications planning.

Allison drives Quizative's curiosity engine and believes that to understand the customer experience, it is best to 'live it'.  This 'method' approach currently has her playing 'first person shooter' games and reading Harlequin novels.  In the past she earned a motorcycle license to get closer to the subject and earned the nickname 'wheelie girl.

Breeda McClew
International Run Advisor, The Terry Fox Foundation

Prior to joining The Terry Fox Foundation, Breeda McClew had enjoined a varied career, taking her from nursing and midwifery in England to Assistant Chief Stewardess for Air Canada.  Breeda married in 1964 and spent the next 25 years at home nurturing her four children and, as she says, bringing up her husband Michael.
 
In 1985 she re-entered the workforce and embarked on what turned out to be a career with The Terry Fox Foundation.  Breeda has acted in the capacity of Ontario Provincial Director for the Foundation, National Director, International Director and now advisor to the International Director.

She had overseen Terry Fox Runs in more than 60 countries around the world, raising more than $65 million for cancer research.  Breeda is proud to share in the great excitement generated by Runs in countries outside Canada and the important research that is being undertaken with the funds raised. 

Brent Lowe-Bernie
President comScore Media Metrix Canada comScore Inc.
 
Brent Lowe-Bernie has had over 30 years of experience, beginning his career at the Global Television Network in Toronto in 1977. Upon leaving Global, Brent had the opportunity to lend a hand at Nielsen Media Research, where he eventually became Vice President during his 12-year stay. During his time at Nielsen Media, Brent was heavily involved in the launch of the People Meter in Canada.

After Nielsen Media, Brent joined Compusearch Micromarketing Data and Systems (a major provider of geodemographic consumer and business information) where Brent ultimately became VP of Sales.

Prior to initiating the Media Metrix service in Canada as its leader, Brent was President of Harris Media Systems, a major Canadian software builder of advertising planning tools across all media.

Brent began the Media Metrix service in Canada in late 1999 as its first and only president. Brent quickly became Group Vice President of Sales and Service for Media Metrix and later Jupiter Media Metrix while still overseeing the Canadian business. Media Metrix's North American operations were acquired by comScore in spring 2002.

Brent was an active member of the board of the IAB for seven years and served as Chairman of the organization from 2004 to June 2006. Brent was very involved in the creation of the IAB's CMOST (Canadian Media Optimization Program and is currently on the board of CARF (Canadian Advertising Research Association) & NABS (The National Advertising Benevolent Society)

In late 2005 Brent was named one of Marketing Magazine's Power List of the 100 Most Influential People in Canadian Communications. All 100 were recognized for their leadership, innovation and clout.

Brent's Canadian team service and support over 150 customers in Canada. comScore Media Metrix is the only Canadian company that maintains a panel of Canadians for the purposes of reporting and evaluating their actual online behaviour.  With a current panel of ~40,000 people per month, comScore has the ability to benchmark sites vs. their category, evaluate demographic delivery and monitor the growth of the online market across many different business sectors.

Brent has most recently been intimately involved in the development of comScore's Unified Digital Measurement System. He has helped Canada be at the forefront of this digital measurement enhancement. He is also deeply involved in working with other Canadian industry measurement organizations to improve all measurement for advertisers and their agencies.

Click here for a sneek peek preview of "The Digital Consumer" by Brent Lowe-Bernie.

Claire Kerr
Special Projects Manager, Artez Interactive

Claire Kerr knows exactly what you're going through. She's a not-for-profit veteran that has worked for the government and for economic development agencies, in education, the arts community, and the fundraising sector.
 
Like many of you, Claire has stood in the rain behind registration tables, written grant proposals, reconciled financial reports and soothed donors. She has also built interactive portals for the charitable sector, produced digital marketing campaigns, and is a passionate advocate for technology in the social community.

The use of purposeful and engaging multimedia for the benefit of non-profits is one of Claire's favourite topics - not to mention donor experience, retention, and new media marketing strategies. Claire earned her BA from the University of Waterloo, and a diploma in Interactive Multimedia from Humber College.

At Artez Interactive, Claire manages the Client Delight team, responsible for providing front-line and sustained support to 200+ clients and partners. As a project manager, Claire provides consulting in best practices for digital fundraising and the Artez Solution.

Darrell MacMullin
General Manager, PayPal Canada

Darrell MacMullin was appointed General Manager of PayPal Canada in 2008 having previously held the position of Head of Merchant Services for the company.  Darrell is responsible for all of PayPal Canada's operations and delivering a fast, safe and secure way for the company's 4 million Canadian customers to pay and get paid. His mandate also includes broadening the ways Canadians are able to experience PayPal by expanding the service to include new areas such as mobile payments and person-to-person payments (P2P).

Darrell is also tasked with supporting Canada's growing community of e-commerce merchants by providing companies with simple, secure and profitable ways to get paid online. With Canadians transacting more than $2 billion annually through PayPal, the company has quickly become one of the country's preferred online payment methods. Prior to his roles at PayPal, Darrell was Director of Marketing for eBay Canada, which he joined in 2001. In this role MacMullin oversaw the launch of eBay.ca, its online marketing and customer acquisition operations, and helped eBay grow to become the #1 e-commerce destination for Canadians.

Before joining eBay, MacMullin was the Director of Marketing for Chapters Online where he developed and managed the marketing strategy and launch of chapters.ca, one of the most successful Canadian online retail launches. Darrell MacMullin has a Bachelor of Commerce and Communications from Ryerson University.  

Deborah Hall
Managing Partner, web2Mobile  

Deborah Hall is an industry expert leveraging digital technologies both online and mobile to produce marketing results. As managing director at WEB2MOBILE, Deborah is responaible for helping clients create both mobile marketing strategies and new business models. Deborah has worked closely with clients like Chapters Indigo, Nike, Diageo, Chum Radio, Corus Entertainment, The Weather Network, Cogeco and others, to develop and maximize all of the new digital/mobile opportunities.

As a veteran of the technology business both web and mobile, prior to founding WEB2MOBILE, Deb worked at Yahoo! Mobile in Sunnyvale managing large scale partnership activities globally. Over the past 12 years she has managed many strategic digital & technology projects for clients like HP, Forbes Inc., Trader Inc., Nestle, L'Oreal, Rogers and others.

Deborah sits on several advisory boards including the CMA Digital Marketing Conference where she is active co-chair and as the chairperson of the 2009 CMA Mobile Marketing Conference. She has written for several publications on the subject of mobile marketing including the Direct Marketing news and other national publications.

Deborah is a graduate of Queen's University school of Mechanical Engineering and holds her executive MBA from Queen's School of Business.

About WEB2MOBILE: WEB2MOBILE is a leading developer of innovative wireless solutions for the worldwide mobile communications market. WEB2MOBILE consults with companies to provide solutions of how to migrate digital content to mobile devices. WEB2MOBILE is based in Toronto.

Don Lange
Senior Vice President, Cornerstone Group of Companies

Don Lange's attention to meeting clients' needs has made him one of Cornerstone's primary engines for growth since 1990. Don grew Cornerstone's List Management Services from 30 to more than 400. He also launched the company's list fulfillment operations, list processing services and Universe Canada™. Don was out in front again when he led the development of Cornerstone's web capabilities in 2001. Currently, Don heads Cornerstone's Search and Web Marketing unit, which he initiated in late 2005 and offers search engine optimization (SEO), PPC management, web analytics services, as well as email marketing services. Don is a graduate of McGill University.

Click here for a sneek peek preview of "Online Media Strategies You Should Use as a Fundraiser" by Don Lange & Nima Asrar Haghighi.

John Lepp
Partner, Agents of Good

John is a creative fundraiser who has worked in our sector for almost 15 years. Currently, he is a partner of the non-agency "Agents of Good" where he collaborates with his partners, clients and other top draw fundraisers from around the world to create fundraising and communications solutions that not only are creative, but effective.

Jonathon Grapsas
Regional Director, Pareto Fundraising North America

An entertaining and engaging presenter, Jonathon has been involved in the shaping and development of many large, very successful and award winning fundraising programs in the UK and his native Australia. Over the last three years Jonathon has been helping several Canadian organizations use data driven methods to fuel growth within their individual giving programs.  

His track record in delivering real growth across different fundraising vehicles is outstanding, as is his ability to motivate and inspire fundraisers to make real change.

Click here for a sneek peek preview of "Multi Channel Approach to Finding Monthly Donors" by Jonathon Grapsas.

Katya Andresen is Chief Operating Officer of the leading online charitable resource Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach and the basics of social media. In addition, she is an adjunct professor of communications at American University's Key Certificate Program and serves on the board of EarthShare.

Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and was featured in the e-book, Nine Minds of Marketing. She is also a co-author of the book, People to People Fundraising - Social Networking and Web 2.0 for Charities.

Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm and a marketing consultant overseas in Ukraine. She also worked for CARE International.

Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press and major US newspapers in Africa.

Click here for a sneek peek preview of "Homer Simpson for Non-Profits" by Katya Andresen.

Kimberley MacKenzie

Kimberley specializes in quickly building and restructuring fundraising programs to exponentiallyincrease revenue. She excels at motivating senior level volunteers, managing change andcutting through red tape to get the job done. In her ten years as a fundraiser Kimberley hasworked for regional, provincial and national organizations. During her leadership the LakeSimcoe Conservation Foundation increased revenue by an average of 35 percent per year forfour years and received the small organization award for excellence in fundraising from the AFPToronto Chapter.

In addition to AFP Toronto Chapter, Kimberley has presented at the South Asian FundraisingWorkshop in India and the International Fundraising Congress in the Netherlands. Shenow serves as Director of Development for Ontario Nature and volunteers as the Canadianambassador for the SOFII Foundation. www.SOFII.org. You can chat with Kimberley on twittervia @kimberleycanada, connect with her on Linked In or Facebook or read her blog from thetrenches www.kimberleymackenzie.blogspot.ca

Laurie Pringle
Chief Innovation Officer, Pringle Philanthropic

Formerly Sr. Manager Philanthropy at ALS Canada where she led the socialmedia movement for the organization, resulting not only in followers, but donors, advocates, andvolunteers.

Laurie is the 2009 recipient of the AFP James Julien Conference Scholarship, and is an activevolunteer with the Association of Fundraising Professionals, Annex Cat Rescue and GoldenRescue. Laurie is passionate about her work, her 'furkids' (cats: Flurry & Guru), biking andtaking photos of just about anything that catches her attention.
Laurie is a great advocate of the convenience and connectivity of the wired world and isworking tirelessly to ensure that charities meet the multi-channel, convergence challenges ofthe 21st century. You can connect with her via Twitter, Facebook, Flickr, Foursquare, her blog (www.LauriePringle.com), or if you're old-skool, via email at lpringle@rogers.com

Maggie Fox
Founder & CEO, Social Media Group

Maggie Fox is the founder and CEO of Social Media Group, one of the world's largest independent agencies helping business navigate the new socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Yamaha Motor, and Harlequin Publishing.



Malcolm D. Burrows
Head, Philanthropic Advisory Services at Scotia Private Client Group

Malcolm D. Burrows is Head, Philanthropic Advisory Services at Scotia Private Client Group, which is the largest national provider of services to private foundations in Canada.   Prior to 2004, he worked as a gift planner for three major Canadian charities over a 13-year period.  He is well known as writer and educator in the charitable sector and has worked extensively as a volunteer on charitable incentives and regulatory issues.

Click here for a sneek peek preview of "Major Gifts and Social Media" by Malcolm Burrows.




Mary Rowe

Mary W. Rowe has recently returned to Toronto after several years working in the United States, where most recently she coordinated the New Orleans Institute for Resilience and Innovation, a loose alliance of initiatives that emerged in response to the systemic collapses of 2005. Her initial engagement was as part of a fellowship awarded to her by the blue moon fund of Charlottesville, Virginia, to focus on self-organization in cities as the underpinning of urban and regional social, economic and environmental resilience. With the support of the fund, Mary developed a community investment program to support various self-organizing initiatives that crossed race, class, neighborhoods and sectors. New Orleans and its region are addressing challenges and opportunities common to cities around the continent and beyond, and the Institute is now focused on harvesting the lessons and creating opportunities for urban practitioners to build communities of practice in resilience across the country. Her work in New Orleans included supporting a broad array of local, connected initiatives that include building the local economy, creating more open governance and data collection and sharing, fostering entrepreneurship, creating a culture of planning that supports transparent decision making and land-use, the emerging role of social media, and creating peer-to-peer learning in the emerging civil society-led innovation in the Region. The Institute's most recent engagements including convening across sectors to develop local, strategic responses to the BP Oil Drilling disaster, and co-hosting a regional TEDxNOLA event held in conjunction with the fifth anniversary of Hurricane Katrina, with the theme "Creativity in Crisis".

Mary was recently awarded a Bellagio residency from the Rockefeller Foundation, to develop her writing on New Orleans as a prophetic city. She is a contributor to several volumes on urban life, most recently having written the Epilogue to What We See: Advancing the Observations of Jane Jacobs ((New Village Press). Prior to joining the blue moon fund, Mary coordinated a variety of multi-stakeholder projects in Canada and the US, including Ideas that Matter, a convening and publishing program based on the work of Jane Jacobs.

Mike Kirkpatrick
Director of Marketing, Canadian Cancer Society, Ontario Division
 
Mike has over 10 years of experience in brand marketing, digital and e-mail marketing spanning the non-profit, government, consumer packaged goods and higher education sectors. Currently he is Director of Marketing with the Canadian Cancer Society, Ontario Division, one of the country's largest charitable organizations and the leader in the fight against cancer in Canada. Most recently Mike lead the launch of the Society's new "Join the Fight" brand campaign, which was recognized with a prestigious Silver Lion at the Cannes International Advertising Festival.

Before joining the Canadian Cancer Society, Mike spent two years with Labatt Breweries (beer.com) where he helped launched the original Canadian websites for such leading brands as Budweiser, Labatt Blue, Alexander Keith's and Stella Artois.

Mike holds a Bachelor of Commerce from Queen's University.

Nima Asrar Haghighi
Group Account Director, Cornerstone Group of Companies

Nima is one of the most renowned search marketing professionals in the country. He has 10 years' experience in search engine marketing (SEM), search engine optimization (SEO), and Web Analytics and has a distinguished record in helping companies in a wide range of industries ranging from travel, IT, financial, education, high tech, publishing, social networking, and not-for-profit. Rounding out his SEM qualifications, Nima has an MBA in marketing, a Webmaster certification, award of achievement in Web Analytics, and project management experience. His specialties range from SEM with AdWords, YSM/Overture, MSN adCenter, MIVA, IndustryBrains, organic search engine optimization, Web advertising, Web Analytics and social media.

Click here for a sneek peek preview of "Online Media Strategies You Should Use as a Fundraiser" by Don Lange & Nima Asrar Haghighi. 

Taslim Somani, MBA
Director, Digital Marketing, Stephen Thomas
 
Taslim leads the digital division at ST where she uses her expertise in the online space to find new audiences and new revenue for leading not-for-profit clients, including Kids Help Phone, Médecins Sans Frontières, Children's Wish Foundation, Surf Life Saving Foundation, and the Canadian Cancer Society, Ontario Division. Taslim developed her expertise in digital marketing working for a start-up internet company at the height of the Internet boom, and then went on to transform FedEx.ca - from a website that had limited information and functionality to the #1 customer touch point at FedEx Canada. She also served at the Canadian Red Cross Society Ontario, where she built their Diversity program, and was nominated for the Canadian Race Relations Foundation Award of Excellence for her work.

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