You already know that good metrics are at the heart of determining best practices. Now you can leverage the power of Google Analytics to learn more about your donors and their behaviour online.
Your web team is probably already tracking web statistics for your organization's web sites and event micro-sites. Our Google Analytics application allows you to access the same information about visitors to your Artez Solution pages.
By adding a Google Analytics code number to your event pages, you can track important metrics like: number of visitors, visitor path, time spent on pages, referring web pages, conversion rate, and more. Your organization's traffic information will display in an easy-to-use Google Dashboard accessed through the free Google Analytics web site.
Learn what kind of browsers and operating systems your donors are using. Discover where your visitors are visiting your pages from. Track web sites and keywords used to find your pages. Optimize your Google adwords by learning more about registrants and donors on your Artez solution pages!
Artez has pre-defined two points of conversion: "registration" and "donation". Your organization can chart the number of visitors to your pages vs. these points of conversion, and learn more about how your registrants and donors are interacting with your event.
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