
Speakers - North America Conference
The goal each year is to collect the strongest speakers from a variety of technology, fundraising, corporate and charity backgrounds. This year is no exception as we expect to have the best speakers and learning opportunities of any conference of this type. Artez is very excited to bring this unique and amazing group of speakers together for our 2008 conference.
If you are interested in speaking, please contact Simren Deogun at sdeogun@artez.com.
List of Speakers
| Title
| Company
|
| Martin Gill | Director of New Media | Comic Relief (UK) |
| Paul Estey | Fundraising and Strategy Consultant | |
| Elmer Sotto | Former Director of Marketplace Development | eBay |
| Micheal LeBlanc | Director of Marketing | The Shopping Channel |
| Patrick Thoburn | Co-Founder | Matchstick |
| Robin Porter | President | RESolutionsTECH Inc. |
| Eric Rardin | Nonprofit Services Director | Care2 |
| Pam Feldman | Manager, Communications | Baycrest Foundation |
| Louisa Cantelon | National Events Director | Coast to Coast Against Cancer |
| Iain McLaren | E-Communications Manager | Kidney Foundation of CDN |
| Wendy Kudeba | Director, Communications | Kidney Foundation of CDN |
| Karen Webber | Account Director | Cornerstone Group of Companies |
| Wes Moon | Account Director | Cornerstone Group of Companies |
| Heather Dougherty | Director of Research | Hitwise |
| Tracey Bailey | Vice President | KCI (Ketchum Canada Inc.) |
| Allen Ford | Designer | Big Train Media |
| Brian Pendleton | President | CauseForce, Inc. |
| Bart Nickerson | Vice President of Business Development | MyThum Interactive |
| Mike Johnston | President | Hewitt & Johnston Consultants |
| Adrian Bradbury | Founder and Director | GuluWalk / Athletes for Africa |
| Owen Charters | Executive Director | CanadaHelps |
| Michael Dailey | Senior Account Executive, Fundraising | ASI |
2008 Presenter Biographies
Tracey Bailey
Vice President, KCI (Ketchum Canada Inc.)
http://www.kciphilanthropy.com/
The hallmarks of successful fundraising are leadership, a carefully planned strategy and an innate understanding of one's donors. With over 20 years experience in fundraising and communications, Tracey Bailey brings the right mix of leadership and know-how to her role as Vice President. Since joining KCI, Ms. Bailey has worked on a number of highly successful campaigns, including a $350 million campaign for the University of Waterloo, where she has played a strategic role in helping the University secure several 8-figure gifts. She also directed goal-breaking campaigns for the University of Guelph and Bloorview Kids Rehab and was Campaign Communications Officer on McMaster University's Changing Tomorrow Today Campaign.
Adrian Bradbury
Founder & Director, GuluWalk / Athletes for Africa
http://www.guluwalk.com/
Adrian Bradbury is the founder and director of GuluWalk, a Canadian-led global grassroots movement for peace in northern Uganda. In 2006, there were 82 GuluWalks in 15 countries, with the initiative raising awareness, pushing for action and collecting over $500,000 for children's programs in the warn-torn region. GuluWalk and Artez worked together on the 2006 event and together built the online campaign that raised over half a million dollars and reached donors worldwide.
Louisa Cantelon
National Events Director, Coast to Coast Against Cancer
http://www.coasttocoastagainstcancer.com
Louisa Cantelon is a co-founder of the Coast to Coast Against Cancer Foundation, a national charitable foundation dedicated to improving survival rates of children with cancer. The foundation, which is volunteer-based, develops and runs a number of regional and national health-oriented events to raise funds that are directed towards research, survivorship and support programs, namely: Tour For Kids (Ontario & Alberta, The Inside Ride and the Sears National Kids Cancer Ride).
Heather Dougherty
Director, Research, Hitwise
http://www.hitwise.com/
Heather Dougherty is Director, Research at Hitwise. Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, Heather provides insight into online consumer behavior and competitive intelligence to Hitwise clients. Prior to joining Hitwise, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.
Paul Estey
Former Vice President of Strategy, Artez Interactive
Paul Estey spent the past 4 years as Vice President of Strategy for Artez Interactive. While at Artez, Paul divided his time between exposing new organizations to the power of online giving, engagement and community-building to impact fundraising successes and deepen relationships and working with Artez' current clients to refine, focus and often reinvent their online strategies. He helped organizations create brand new fundraising campaigns and events, and always sought opportunities to help organizations maximize the impact they could create with limited resources.
Allen Ford
Creative Director, Big Train Media
Allen Ford is the creative director at Big Train Media, and also runs his own design studio, Allen Ford Design. His work encompasses graphic design, brand identity and campaign development. Allen's creativity has been used by a wide range of businesses and organizations from GuluWalk and SOS Children's Villages, to the Ottawa Senators and even his favourite rock band, U2.
Martin Gill
Director of New Media, Comic Relief (U.K.)
http://www.comicrelief.com
Following four years of scientific navel-gazing at Oxford University, Martin has worked across integrated marketing and sponsorship roles within the commercial and voluntary sectors. As head of new media at Comic Relief, he was responsible for the organisation's use of digital media within fundraising, education and campaigning activities - from Red Nose Day and Sport Relief fun to MAKEPOVERTYHISTORY, LIVE 8 and in the USA, Idol Gives Back. Recently he established an agile development and strategy partnership, HomeMade Digital, working with NGOs and social ventures to support the creation and delivery of their digital vision.
Wendy Kudeba
Director of Marketing & Communications, Kidney Foundation of CDN
http://www.kidney.on.ca
As part of her role as Director of Marketing & Communications for The Kidney Foundation's Ontario Branch, Wendy provides strategic management of web-based products and integrated communications programs. In 2005, Wendy led the implementation of the Foundation's national online fundraising program, which has grown significantly over the years. Wendy has also volunteered with a wide variety of not-for-profit and community-based organizations as a media relations and communications advisor.
Michael LeBlanc
Director of Marketing, The Shopping Channel
http://www.theshoppingchannel.com
Michael is the Director of Marketing for The Shopping Channel, a division of Rogers Broadcasting Limited. He is responsible for customer acquisition, retention and brand development for all channels including television, digital and print. The Shopping Channel, Canada's only nationally televised shopping service and its leading eCommerce player, is one of Canada's most innovative and diversified retailers and recipient of the Retail Council of Canada's prestigious Multi-Channel Retailer of the year for 2007. Since the launch of The Shopping Channel's initial television shopping channel in 1987, The Shopping Channel has become a true multi-channel retailer and distributor through its leading online presence at theShoppingChannel.com.
Iain McLaren
E-Communications Manager, Kidney Foundation of CDN
http://www.kidney.on.ca
As E-Communications Manager for The Kidney Foundation of Canada's Ontario Branch, Iain's role involves online strategic planning, online fundraising, e-marketing and website management. Iain works closely with the Foundation's branches across Canada to build event fundraising pages using Artez. His particular interest lies in how constituents can be empowered to support an organization's mission through online technology. Iain is a member of NTEN, the Nonprofit Technology Network. Iain is currently a volunteer with the UK-based charitable organization Running For Life (http://www.runningforlife.co.uk/), advising on website management and online fundraising. Running For Life is currently building its first school in Africa in the small rural Senegalese village of Oussouye.
Wes Moon
Account Director, Cornerstone Group of Companies
http://www.cstonecanada.com
Wes joined Cornerstone in 2005 to help fundraising clients find and keep their donors. Prior to joining Cornerstone, Wes managed the Annual Giving program at the University of Toronto where he was responsible for raising more than $40 million to support students, faculty and research using mail, phone, internet and personal ask fundraising.
Bart Nickerson
Vice President of Business Development, MyThum Interactive
http://www.mythum.com
Bart Nickerson is the Vice-President of Business Development at MyThum Interactive, a leader in interactive mobile media. With direct connections to all Canadian wireless operators and access to all major US carriers, MyThum enables brands and media companies to build relationships with more than 250 million consumers through their mobile phones. Since 2002, the MyThum team has launched hundreds of initiatives, many the first of their kind in North America. MyThum powers the direct-to-consumer mobile content storefronts for all the major record labels in Canada, including Warner Music Canada and Universal Music Canada. MyThum also enables interactive television solutions for broadcasters such as CTV, CanWest Global, the CBC and Rogers Sportsnet. In addition, MyThum has been engaged by many of Canada's leading brands such as Molson, Nike, Mitsubishi and Shoppers Drug Mart to develop and deploy various mobile marketing solutions.
Robin Porter
President, RESolutionsTECH, Inc.
http://www.resolutionstech.com
Robin Porter is President and CEO of RESolutionsTECH Inc. (http://www.resolutionstech.com/). Robin is committed to assisting Colleges, Universities, Independent Schools, and Non-Profits build better relationships, raise more money, and spend less using technology. We work with our clients to assess how they currently do things, make recommendations, and then implement solutions that meet their needs and budget! We take things one step further by making sure that all of their technologies work together as an integrated solution regardless of the vendor. Robin Porter is an expert in making technology easy to learn and easy to leverage.
Eric Rardin
Nonprofit Services Director, Care2
http://www.care2.com
Eric is a Director of Nonprofit Services at Care2, an online social network of nearly 8 million people worldwide concerned with a healthy environment and living sustainable lives. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years. Most recently, at the Marine Fish Conservation Network, Eric helped lead a coalition of 190 organizations to successfully reauthorize the Magnuson-Stevens Fishery Conservation and Management Act, the national law governing fishing in U.S. ocean waters. Before that, at the National Environmental Trust (NET), Eric helped design and implement several campaigns including NET's ‘Take a Pass on Chilean Sea Bass' and Magnuson-Stevens Act reform campaigns. Eric also developed and led NET's marine mammal project. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in government and international studies from the University of South Carolina.
Elmer Sotto
Former Director of Marketplace Development, eBay
http://www.ebay.com
Elmer lends 11 years of consumer internet experience to ArtezInterAction '08. Most recently, he was the VP of Product and Business Operations for JumpTV, a global internet television provider that recently merged with a New York-based company called Neulion. Prior to JumpTV, Elmer spent more than 5 years at eBay, most recently as Director of Marketplace Development. At eBay, Elmer was a member of the senior management team responsible for ongoing development of eBay in Canada including strategy, operations and marketing. In 2004, Elmer spent three months in Shanghai to help establish the newly formed eBay China business.
Patrick Thoburn
Co-founder, Matchstick
http://www.matchstick.ca
Patrick Thoburn is a Co-Founder together with Matthew Stradiotto of Matchstick, a leader in the word of mouth marketing industry. Since 2001 Matchstick has designed and executed word of mouth marketing initiatives for North American clients including Chrysler, Kraft, Diageo, Samsung, and others. Matchstick has won awards internationally including the Diageo Smirnoff Double Eagle Award, the Chrysler Jeep International Marketing Council Best Practice award, and the Media Innovation Award. Matchstick's work has been featured in media outlets including Time, CBC Television, CTV, Toronto Star, Globe and Mail, National Post, Marketing Magazine, Strategy Magazine, and more. Patrick is a lawyer by training. He was named one of Canada's most influential marketers on Marketing Magazine's most recent Power 100 List.
Karen Webber
Account Director, Cornerstone Group of Companies
www.cstonecanada.com
Karen joined Cornerstone in 2002, first demonstrating expertise in the area of email acquisition strategies, email deployment and campaign response management. In 2003, Karen moved to the web development team, where she has been a driving force behind Fundraising Services' Web solutions offerings. Karen combines a vast knowledge of the web and its capabilities with strong relationships building skills.