Five Reasons for Nonprofits to Still Use Direct Mail
Is there still a place for direct mail in the world that's becoming increasingly digital? And if so, is it at the expense of other media? It might be tempting for fundraisers to overlook this channel, but the truth is that the tried and true techniques still work and delivers a huge chunk of income for our sector. Today fundraisers have to be strategic about using the traditional media to make the best of it.
In this webinar, our guest expert Jonathon Grapsas will discuss the top five reasons for nonprofits to still use direct mail, ways to adapt traditional channels like direct mail to a new digital landscape followed by a few examples of well-integrated campaigns with a smart use of direct mail.