7 Online Marketing Best Practices Every Fundraiser Should Know

Jay Aber, internet direct marketing expert and educator will share seven tactics and strategies that every fundraising professional should know about online marketing. From tracking results to finding the latest targeting opportunity to understanding how to use online media and paid search correctly. As a classically trained direct marketer, Jay's specialty is transitioning organizations from traditional direct mail and other direct response channels to Internet marketing and online media through incremental tests and improvements that ultimately lead to successful rollout and implementation.