Boosting your Holiday Donations Online: A Google Analytics Primer
Oh holiday web traffic! Do you know where you lose your website visitors because of non-intuitive layouts, unnoticeable buttons and weak calls to action? And more importantly, are you doing anything about it? If not, at this time of year this could mean thousands of dollars in lost donations. Google Analytics is a free and easy-to-use tool that will allow you to understand your website and your donation pages better. Consider this…
1. Are your online donations growing? 2. Do you anticipate a surge in holiday giving? 3. Do you know what your donation page conversion rate is? 4. Have you A/B tested your online donation page lately?
For most fundraisers, the answer to Question 1 & 2 is "Yes" … but Question 3 & 4 are a bit murky.
In this this "waste-no-time" 30 minute webinar Philip will share why he is so excited about Google Analytics, and how it will increase online giving this holiday!