Despite all the hype for social media, email is still one of the most effective ways to activate your supporter base and raise money online. The key to Blue State Digital's approach to email is authenticity. Real voices reach real people much more effectively than staid newsletters or glib marketing collateral. Your email program should help you raise money, expand your donor base, share relevant news updates, drive people to community events, and spread awareness about your organization's goals. In this webinar, Lauren Miller, Director of Online Communications at Blue State Digital, will provide you with best practices to structure a successful fundraising email campaign, discuss how to plan an email calendar that builds your list and encourages donations over time and also share tips and tricks to ensure high conversions on your email fundraising campaigns. It's not too late to implement these strategies in your year-end fundraising appeals.