From Donor Acquisition to Fundraising: Performance Benchmarks for Nonprofits
What do the numbers say about donor giving over the last five years? What are the trends in annual donation? Donations by channel? Average gifts? One time gifts? This one hour webinar, featuring the findings from Cornerstone's Global File Audit will give you the stats and analysis needed to maximize your fundraising programs.
The Global File Audit created by Cornerstone provides benchmark results for direct response fundraising programs over a 5 year period (2005 -2009) and identifies both industry and sector trends. The rich, historical data that was provided allowed for the segmentation of donors that is the basis of many of the reports found within the Global File Audit.
The baseline and trend data can be used to provide insight when building new strategies for the future and will become an essential tool for fundraisers when creating strategic plans and planning resource allocation.