Great creative is no accident. How to become a Creative Whisperer!

How do you make sure your creative is doing what you want it to do? How do you make sure your creative is representing your cause and your brand properly? How do you make sure your creative is relevant to your target audience? How do you avoid the pitfalls that most non-profits succumb to when they're developing creative - regardless of the media used? What's the process for developing creative that gets results? These questions and others will be answered in what is sure to be a thought-provoking session.

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