How to Climb Everest Without Leaving Town, and Raise a Mountain of Cash for Sick Kids
The Everest Virtual Challenge is a virtual climb, where teams of 15 people take 10,000 steps a day for two weeks, and collectively cover the 2 million steps it takes to climb the famous peak. Each day they enter steps online and are encouraged to fundraise to help the Royal Children's Hospital Foundation work wonders for sick kids. For the first three years of this campaign, it used a custom built interface that did not fully leverage peer to peer fundraising.
In 2010 the campaign was relaunched on a customised Artez platform, integrating the stepping and climbing features into Artez itself, and utilising facebook and iPhone apps to boost fundraising. The campaign finishes on June 4 and already is showing a 65% increase in income over last year. This case study will showcase the creative possibilities of peer to peer fundraising, and opportunities to leverage social and mobile technologies to boost your results.