Internal Branding: How to increase and inspire employee and volunteer commitment

Your most powerful brand ambassadors are your internal stakeholders - they not only represent your organization, they deliver your brand promise. Yet this group is largely ignored in the brand process. In this webinar, Catherine Ducharme, co-founder and partner with Outsidein Communications will discuss the benefits of internal branding and how it can be used to increase engagement and inspire external brand advocacy among employees. She will also share some of the techniques used to articulate brand behaviours and achieve commitment as well as provide examples recent client examples. In this session you will gain insights into:

• The value of internal branding and aligned inside and outside messages
• Ways to engage employees to identify with the brand and the brand promise
• Driving brand fulfillment for customers through employee commitment
• Strategies to increase employee involvement to revitalize your brand
• Internal brand techniques and tools