In a world where a new "killer app" is announced every day, it's easy for organizations to end up chasing their tails and their tactics. We need to blog! Podcast! Twitter! Facebook! In this webinar, Bob LeDrew will focus you on two things: strategy and measurement. Strategy, the foundation of your tactical plan; measurement, the key to your next steps. With more than 20 years experience in the communications business, Bob will teach you how to write a strategy that works, and integrate measurement into your planning.