This webinar will look at the development of the mobile landscape and explore the importance of mobile as it relates to promoting awareness of fundraising efforts and driving donations. With Smartphone penetration climbing past 40% in the US and over 45% in Canada, it's more critical than ever to tap into this medium to reach an extremely engaged and affluent audience. In addition, while tablet penetration is still on the rise, this active and influential market should not be ignored. Nearly half of tablet owners have household income of $100K or more, and nearly half of tablet owners made or completed a purchase on their tablet. This webinar will take a deep dive into some key mobile and tablet market trends and explore the impact that this medium can have on your donation efforts.