Trends in 'a-thon' Fundraising Part 2: United States
Trends in 'a-thon' Fundraising Part 2: United States
The economy had a major impact on programs in 2009. A couple of weeks ago we discussed the results of Top 20 Walks/Runs/Rides Canada 2009 study. This time we are going to take a closer look at what has been happening in the US. The top thirty "thon" fundraising programs generated more than $1.62 billion in gross revenue for charity last year, down from $1.76 billion in 2008. The collective $133.9 million drop was the first overall decrease in revenue ever recorded in the US. Learn who was up, who was down and why from the fourth annual benchmarking study presented by Run Walk Ride Fundraising Council President David Hessekiel.