Whether you know it or not, there are people - lots of them - among your base of supporters who are not only willing, but eager to fundraise on behalf of your organization. Imagine if you could transform even a small percentage of your donors into fundraisers; working at the grassroots level to help spread your message, build your donor list, and recruit new support! The question is, who are these super-important folks and how do you engage them? In this session, we will look at some key learnings for finding and supporting your potential fundraisers through cost-effective and scalable strategies. We'll also look at some organizational case studies and analyze best practices that you can start implementing today!