Did you buy a goat or a chicken for a friend or family member last holiday season?

Alternative gifts, sometimes called "symbolic gifts", have grown immensely in the past five years. Social service agencies, international development organizations and environmental causes are just a few of the non-profit segments employing gift catalog strategies to increase their holiday giving.

This presentation will be focused on core donor development issues including: brand personality, acquisition, cultivation and increased customer loyalty and will include:
- Data generated from client research 
- The future of holiday gift programs
- Seven essentials of implementing a unique and effective holiday gift campaign

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