Writing for the Web Adapting the traditional press release for online search and social sharing
Writing for the Web:
Adapting the traditional press release for online search and social sharing
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Melinda Van Patter from Marketwire, will share tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. In addition Melinda will show you how to leverage your existing social assets to engage your donors and prospects online and tell a more robust story about your cause.
Register for this webinar and learn the secrets to getting your news story in the top online searches. You will learn how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, explain the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.